This is an upper management position reporting directly to VP of Marketing and will have digital campaign manager and several campaign/PR/graphics specialists as subordinates.
Main responsibility is to manage all digital PR and advertising teams to achieve targeted ROI on marketing budget while coinciding with the core brand identity strategy.
- Plan, develop and implement company’s digital media strategies (seo, SEM, display, video, social, KOL, etc.) to achieve entire media budget’s cost
- Develop and execute successful seo strategies
- Manage team of seo Specialists
- Conduct keyword research to guide content teams
- Review technical seo issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other seo aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of seo and integrated marketing trends