- Developing & Planning Power Group Image - Formulating and implementing PR plan and PR strategy - Handle crisis - Monitor & evaluate media

- Initiate and develop strategic marketing direction (segmentation, target, positioning) for a future model. - Establish marketing strategies (product, marketing communications & activities, etc.) for a specific model through out its life cycle. - Coordinate with related departments to prepare for a new model launch and implement the marketing plan - Analyze competitors’ movement in term of product, sales vol., communications & activities.