Strategy & Portfolio: Governed Annual Marketing Plans and P&L/revenue forecasting for the frozen bakery portfolio (5 brands, 200+ SKUs).
NPD Pipeline: Led end-to-end product development, commercial packaging design, and R&D market introduction.
Omnichannel & B2B: Devised specific trade marketing for Cash & Carry (Makro, Go Wholesale), HORECA, and B2B activations.
กุมภาพันธ์ 2563 ถึง มีนาคม 2568
Marketing Manager
Siamgas & Petrochemicals Public Company Limited
ราชเทวี กรุงเทพฯ
สำหรับสมาชิกเท่านั้น
Brand Expansion: Spearheaded 360° integrated marketing plans and optimized nationwide A&P budget allocations.
Digital Innovation: Directed commercial mobile application development and built ecosystem growth partnerships.
Channel Operations: Established trade visibility standards and commercial network programs across nationwide dealer channels.
เมษายน 2558 ถึง กันยายน 2560
Sr. Marketing Supervisor (Branding
Hi-Q Food Product Company Limited
บางพลี สมุทรปราการ
สำหรับสมาชิกเท่านั้น
Brand Strategy: Developed Annual Brand Plans and channel analysis for the premium pet food portfolio to drive growth.
Distributor Management: Managed trade marketing initiatives and in-store marketing budget requests in collaboration with DKSH.
NPD & Supply Chain: Managed product lifecycles, FDA regulatory compliance, and cross-functional demand forecasting.