Oversee domestic sales strategy and market expansion across key channels, including Traditional Trade, Food Service, Tricycles, and Schools. Direct a high-performing sales team, engineer quarterly product launches, and optimize distributor territories to drive sustainable revenue growth. Control multi-million baht logistics and promotional budgets to maximize ROI. Key Achievements: Drove Exponential Revenue Growth: Successfully scaled domestic revenue from THB 568M in 2019 to a record high of THB 1.73B in 2023, demonstrating a 205% total growth within 4 years. Sustained High-Yield Growth (YoY): Maintained an outstanding consecutive Year-over-Year growth rate, peaking at +44.3% YoY in 2021 (breaking the 1-billion-baht threshold) and continuing with +36.1% YoY in 2022. Accelerated Sales Performance in 2025: Generated over THB 1B in revenue within just 10 months (Jan - Oct 2025) before transition, ensuring strong financial momentum. Market Expansion & Territory Optimization: Increased market share by strategically re-allocating geographic areas for distributor growth and introducing targeted new SKUs across all channels. Performance Excellence: Established and monitored rigorous KPIs across all channels, elevating team sales conversion rates and expanding active distribution points nationwide.
Oversee domestic sales operations at Orca Thailand Co., Ltd.
• Developed strategic plans and promotional budgets.
• Directed sales teams across traditional and modern trade to achieve targets.
• Coordinated quarterly product planning.
• Expanded revenue by identifying new distributor areas.
• Monitored sellout performance across channels.
• Introduced new items in each sales channel.
• Established and tracked KPIs in all channels.
• Managed logistics and promotional budgets.
Oversee division operations at Glico Frozen, focusing on strategic growth initiatives. Drive sales team skill development for enhanced efficiency and effectiveness. Coach sales personnel to achieve targets, ensuring alignment with company goals. Manage logistics coordination, optimizing costs per carton. Control budgets and collaborate with distributors for efficient nationwide product distribution. Allocate sales territories and set outlet strategies. Establish sales targets and incentive schemes. Evaluate annual sales performance and key performance indicators.
Area sale manager at Nestle thai co..,ltd
Jul 2014 - Jun 2015
Oversee sales team performance to achieve sell-in and sell-out targets. Support team in managing territories efficiently while fostering motivation and teamwork. Implement strategies to enhance productivity across four channels: traditional trade, schools, food outlets, and ice cream shops. Conduct daily operation reviews and reduce inactive customer accounts.
• Drove sales team to consistently meet and exceed targets.
• Championed training initiatives for effective merchandising and customer acquisition.
• Reviewed performance metrics to identify improvement areas.
• Cultivated a high-performance culture within the team.
Operation executive tricycle at Nestle thai co..,ltd
May 2011 - Jun 2014
Oversee operations as an Operation Executive for tricycles at Nestle Thai. Manage relationships with sub-distributors, ensuring effective territory coverage. Train sub-distributors and new customers on product sales and potential market areas, including high-traffic locations like schools. Guide sub-distributors in managing fixed business costs such as electricity and rent. Optimise area management for operational efficiency.
• Cultivated strong relationships with sub- distributors to enhance territorial performance.
• Delivered training sessions for sub-distributors to recruit new drivers.
• Assisted new customers in identifying strategic selling locations.
• Advised sub-distributors on cost management strategies.
Distributor development professional at Nestle thai co..,ltd
Jun 2009 - Apr 2011
Train new distributors on office operations, including customer listings, call planning, billing, and stock checks. Analyse daily operations through review programs to optimise performance. Conduct outer office training on merchandising, freezer maintenance, and customer orders to enhance sales. Temporarily manage distributor operations during business transitions.
Foodservice Professional at Nestle thai co..,ltd
Feb 2007 - May 2009
Conduct analysis of sellout in traditional trade, food shops, ice cream shops, and minimarts. Enhance shop efficiency in targeted areas. Train new customers to maximize profitability. Calculate ice cream costs and prepare various ice cream dishes like sundaes and parfaits.
• Increased sellout across multiple shop formats.
• Improved efficiency metrics in high-potential areas.
• Developed training programs leading to higher customer profits.
• Created impactful merchandising displays to boost sales.
Project sale industrial at Thairung conveyor co..,ltd
Jul 2005 - Jan 2007
Oversee project sales for industrial clients at Thairung Conveyor Co., Ltd. Manage relationships with new and existing industrial customers. Present budget proposals for new conveyor systems. Serve clients in various sectors, including rice mills and fruit canning factories.
• Cultivated strong relationships with diverse industrial clients.
• Delivered accurate budget calculations for conveyor projects.
• Enhanced customer satisfaction through effective communication.
Quality control supervisor at Weber marking system Thailand
Jul 2003 - Jun 2005 Oversee quality control processes at Weber Marking System Thailand. Manage orders and assign tasks to quality checkers, ensuring timely delivery to customers. Monitor performance to meet quality standards and enhance operational efficiency.
• Supervised quality checkers to ensure adherence to specifications.
• Coordinated order management to fulfil customer deadlines.