Role & Responsibility
1. Content & SEO Strategy
- SEO Content Excellence: Authored high-quality, SEO-optimized articles for theAsianparent website, driving organic traffic and
enhancing online visibility through keyword research and best practices.
- Data-Driven Optimization: Monitored and analyzed content performance using Google Analytics (GA) to identify trends and
implement data-backed improvements for maximum engagement.
- Affiliate Marketing: Developed and managed specialized affiliate content to support revenue goals and enhance product discovery.
2. Social Media & Planning
- Strategic Roadmap: Formulated and executed comprehensive social media strategies across Facebook, TikTok, and YouTube,
ensuring all content aligned with organizational goals.
- Performance Analytics: Evaluated platform metrics to refine engagement strategies, resulting in more effective audience reach
and interaction.
3. Engagement & Operations
- Issue Management: Served as the central point of contact for triaging and logging customer inquiries and technical issues across
multiple digital channels.
- Cross-Functional Collaboration: Partnered with internal teams to provide prompt resolutions to customer concerns, ensuring a high level of user satisfaction.
- Customer Relations: Proactively managed community interactions and responded to customer messages to maintain a positive brand image.
สิงหาคม 2559 ถึง สิงหาคม 2566
Digital Specialist
Mindedge Innovation Co., Ltd.
กรุงเทพมหานคร
สำหรับสมาชิกเท่านั้น
Role & Responsibility
1. Digital Ecosystem & Membership Management
- End-to-End Membership Oversight: Orchestrated the S-MomClub membership application process, managing data flow
between backend IT systems and frontend creative execution.
- CRM & Data Analysis: Managed and analyzed all subscriber data based on media performance metrics (CPC, Impressions, and Reach) to optimize membership recruitment and retention plans.
- Budget & Schedule Control: Directed media schedules and controlled budgets to ensure high-quality information publication within company standards and timelines.
2. Content Strategy & Compliance
- Multi-Platform Content Development: Created and curated specialized nutrition and developmental content for mothers across LINE OA, mobile applications, SMS, Facebook, and websites.
- Quality Assurance & Compliance: Supervised and verified the accuracy of all digital communications, ensuring 100% adherence to Nestle (Thailand) strict regulatory guidelines.
- Content Management: Proficiently managed backend data and publishing through various Content Management Systems (CMS).
3. Project Coordination & Leadership
- Cross-Functional Collaboration: Acted as a key liaison between Marketing, Product Development, and IT teams to ensure brand consistency and drive awareness for new product launches.
- Team Leadership: Managed the outbound call team, overseeing KPIs, call success rates, and providing immediate problem-solving support to ensure operational excellence.
- Issue Triage & Resolution: Served as the primary point of contact for receiving and triaging incoming requests from social channels, proactively monitoring status for timely resolution.
- Stakeholder Reporting: Compiled and presented comprehensive performance reports (Recruitment and Engagement) to senior management for strategic decision-making.
กุมภาพันธ์ 2555 ถึง กรกฎาคม 2559
Call Center Supervisor
Delivery Thai Co., Ltd.
กรุงเทพมหานคร
สำหรับสมาชิกเท่านั้น
Role & Responsibility
1. Digital Team Leadership
- Social Media Management: Directed and supervised a specialized team to handle customer interactions and complaints across various social media platforms, ensuring professional and timely resolutions.
- Workflow Supervision: Acted as the primary lead for receiving, logging, and triaging incoming requests, maintaining a high standard of customer satisfaction and issue resolution.
- Cross-functional Liaison: Collaborated with technical and non technical departments to define project scopes, identify key requirements, and manage dependencies.
2. CRM & Campaign Operations
- Database Management: Oversees the data management system to ensure high accuracy in information delivery and customer segmentation.
- Multi-Channel PR Scheduling: Strategically planned the publication slots and knowledge-sharing schedules across Facebook, LINE@, SMS, and the official website.
- Marketing Support: Led the collection and management of member data from various marketing campaigns and promotional activities.
- Logistics & Rewards: Managed the end-to-end process of shipping gifts and rewards to members, ensuring seamless data flow and delivery.
- Performance Reporting: Provided comprehensive data reports and insights to the Manager to drive operational improvements.