ตำแหน่ง Digital Marketing Director

บริษัท Smile Educa,on Co.,Ltd. (SmartMathpro)

ที่อยู่บริษัท เลขที่ 926 โครงการ Block 28 อาคาร C ชั้น 3 ห้อง C305 - C312 ซอย แขวงวังใหม่ เขตปทุมวัน กรุงเทพมหานคร 10330

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
1. Lead Full-Funnel Marketing Strategy:
· Oversee and develop integrated marketing strategies for TGAT, TPAT, A-Level, and all university entrance preparation courses targeting Thai
secondary students.
· Implement data-driven content and campaign plans across digital platforms including Facebook, TikTok, YouTube, Google Ads, and LINE OA.
2. Team and Workflow Management:
· Manage and lead cross-functional teams (20+ staff) covering Paid Media, Online Media, Offline Media, KOL/KOC, SEO, Marketing Analysis, and
Marketing Operations.
· Ensure alignment with business KPIs and quarterly OKRs.
· Establish structured workflows such as stand-up meetings, sprint planning, and progress dashboards to ensure transparency and efficiency.
3. Performance Marketing, KOL Management & Offline Expansion:
· Spearhead full-funnel performance marketing initiatives by designing and launching a real-time Ads Dashboard to track ROAS, CTR, CPA, and ad
spend by campaign and product, enabling data-driven budget and media optimization across platforms.
· Oversee creative rotation, media planning, and A/B testing to enhance campaign efficiency and maximize ROI.
· Develop KOL/KOC performance tracking systems and integrate influencer marketing with paid and offline strategies to amplify brand reach.
· Lead nationwide pop-up events, bootcamps, and offline media campaigns, driving exponential growth in lead generation and enrollment
conversions.
4. Executive Strategy and CRM Integration:
· Collaborate directly with the CEO, VP-Marketing, and executive board on strategic planning, market insights, and new business opportunities.
· Lead CRM integration with HubSpot to enhance lead tracking, segmentation, and lifecycle communication, supporting full-funnel marketing
automation.

ตำแหน่ง Marketing Director

บริษัท ELC International (Thailand) Co. Ltd.

ที่อยู่บริษัท 11th Floor 188 ถ. พญาไท แขวงทุ่งพญาไท เขตราชเทวี กรุงเทพมหานคร 10400

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
1. Develop and Implement Marketing & Sale Strategy:
· Create a comprehensive marketing strategy aligned with the company's overall goals and objectives.
· Identify target market segments and develop customer personas to inform marketing strategies and campaigns.
· Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation.
· Set marketing objectives, define key performance indicators (KPIs), and develop actionable plans to achieve them.
· Monitor industry and consumer trends to stay ahead of the competition and adapt marketing strategies accordingly.
2. Brand Management:
· Define and communicate the brand's positioning, values, and unique selling propositions to ensure a consistent brand image for both MedMaster
and Englican, FutureMed Prep
· Develop brand guidelines and ensure brand consistency across all marketing channels and materials.
· Oversee the development of compelling marketing collateral, packaging, and visual assets that reflect the brand's identity.
· Collaborate with the creative team to develop engaging and impactful campaigns that resonate with the target audience.
· Monitor and manage the brand's reputation, ensuring consistency, and addressing any issues or concerns that arise.
3. Digital Marketing:
· Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and online sales.
· Oversee the development and management of the company's website, e-commerce platforms, and social media channels.
· Optimize digital campaigns through SEO, SEM, email marketing, content marketing, and social media advertising.
· Analyze digital marketing data and insights to measure campaign effectiveness and make data-driven decisions.
· Stay up to date with digital marketing trends and emerging technologies to identify new opportunities.
4. Product Launches and Campaigns:
· Lead product launch strategies, including market positioning, pricing, and promotional activities.
· Develop and execute integrated marketing campaigns across various channels to drive product awareness and sales.
· Collaborate with the product development team to provide insights and input during the product development process.
· Monitor and evaluate campaign performance, adjusting as necessary to optimize results.
· Conduct post-campaign analysis to assess the effectiveness and impact of marketing initiatives.
5. Team Leadership and Collaboration:
· Manage and mentor a high-performing marketing team, providing guidance, feedback, and professional development opportunities.
· Foster a collaborative and results-driven culture within the marketing department and cross-functional teams.
· Collaborate with internal stakeholders, including sales, product development, and operations, to align marketing initiatives with overall business
objectives.
· Build and maintain relationships with external partners, agencies, influencers, and media outlets to enhance brand visibility and partnerships.
6. Outsourced Project and Business Development Project
- Collaborate with the Medical Agency Partner to kickstart the new project, increasing sales revenue in the B2B field.
- Create tools for negotiating with the Agency such as Company Profiles, Video Course Mockups, Brochures, etc.
- Contact NEWS Agencies to promote on their websites, increasing brand awareness and enhancing audience credibility about the company.
- Lead Ads Optimization, outsourcing team to generate Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) for the Sales team to close
deals within reasonable Key Performance Indicators (KPIs). (Daily, Weekly, Monthly)
- Provide Media, Text, and Communication Strategy tools to the Ads Optimization Team for any campaign.
- Scout for a NEW Marketing Agency and collaborate with them to generate new Marketing Strategy IDEAS to strengthen the brand's marketing
pillar.
- Coordinate and negotiate with the CRM HubSpot team to maintain the system for managing contacts from all channels.

ตำแหน่ง Digital Marketing Manager Oversea Business Division

บริษัท Gotanda Denshi Co. Ltd, Tokyo, Japan

ที่อยู่บริษัท Shibuya Scramble Square 37F, 2-24-12 Shibuya, Shibuya City, Tokyo, Japan, 150-6137

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
- Developing, implementing and managing our social media strategy
Manage a content editorial calendar to plan specific, timely marketing campaigns.
- Work with the content team in the adaptation and atomization of brand content to suit social channels and specific audience requirements,
continually refining the content plan according to data insights.
- Managing online communities to ensure respectful and appropriate engagement.
- Overseeing customer service provided via social media, responding, asking questions and engaging our audience both in feeds and in
response to advertisements with support from our Customer Service team
- Monitoring the company's brand on social media. Identify threats and opportunities in user-generated contentsurrounding the
company. Report notable threatsto appropriate management.
- Analyzing data to determine whethersocial media campaigns have achieved their objectives, translating data into insights and
recommendations to maximize results.
- Monitor all organic postslooking for opportunitiesto take advantage of over performing content through paid support.
- Report on activities against KPI and stay up to date with latestsocial media best practices, regulations and technologies

ประสบการณ์ทำงานอื่นๆ
Online – Offline Marketing Manager Fashion E-Commerce Asia Co. Ltd, Bangkok, Thailand
04-2019-10-2019 (Bangkok Office under Gotanda Denshi Company)
Responsibilities:
Manage Online & Offline Marketing Activities & Promotion for all brand Japanese goods Cosmetics
- Manage and control brand social media platforms: Facebook, LINE, IG - Corporate Offline Marketing Activities
with department store
- Manage marketing strategy for Omni Channel Model
- Generate consumer database for up-sales
- Summary marketing result of each campaign
- Analyze salesfor marketing campaigns
- Control marketing visual & marketing communication match with brand image & brand concept
Digital Marketing Manager HYBRID BOLD Digital Agency (1577 Home Shopping),
01-2019-03-2019,
Responsibilities:
- Deploy successful marketing campaigns and own their implementation from ideation to execution in all
- brand (Korea King, Thyme, Fit Now)
- Create and manage link building strategies, content marketing strategies, and social media presences to
- increasing sales and profitability effectively.
- Innovate and present new marketing platforms and strategies.
- Support the goals set in the marketing plan.
- Forecast marketing campaign growth and ROI for marketing campaigns. - Contact to third party graphic designers, web designers, and
videographersto create unique and engaging - content.
- Strong use of social media, Google Analytics, Google AdWords, and other relevant sites.
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologiesin developing
campaigns and update current campaignsto include new information.
Assistant Marketing Manager-SEO Specialist Accor Thailand Digital Marketing Cluster,
06-2018-12-2018
Responsibilities:
- Conduct keywords research (discovery and expansion) for organic search campaigns. - Conduct ongoing website assessments and
implement best SEO practices across web, mobile and social.
- Work with hotel teamsto ensure SEO best practices are properly implemented on all websites.
- Monitor CTR Rats and manage strategy to improve / grow CTR.
- Training and mentoring of hotel teams in SEO techniques / updates.
- Manage relationships with hotel teamsto ensure smooth and cohesive performance between hotel and cluster.
- Support Hotelsin Social Media strategy in conjunction with Cluster Social Media Specialists.
- Support hotelsin Paid Marketing strategy in conjunction with Clustersocial media Buying Specialists.
- Support General Manager in the general Digital Marketing Strategy for hotels.
Thai Localization Editor and Social Media Klook Travel Technology Limited, 09-2017-06-2018
Responsibilities:
- Create rich, inspiring, relevant content for our travel platform
- Write and translate optimized content through a working knowledge of SEO - Help develop the website SEO plan for English and ensure
that every page is optimized for SEO.
- Ensure high traffic across channels and make sure the correctstrategy for each platform is implemented correctly.
- Develop the contentstrategy for the written and visual content for the company's widespread audiences.
- Create weekly social media program status reports detailing key insights, popular content topics, community quotes and growth metrics
(revenue, user acquisition, reach, engagement)
- Run social campaigns and promotions driven by the regional and/or local team. - Assume responsibility on interactions across all
relevant social and digital platforms (Facebook,
- Twitter, Instagram, Pantip, Line, Blogs) and identify opportunities of engagement with the target audience to value and add the user
experiences.
Marketing Executive Topica EdTech South - East Asia (Hanoi Base, Vietnam), 2016-08 - 2017-08
Responsibilities:
- Content team leader and manage 2-3 staff members in the team to produce more content. - Create contentsrelated to educational
passion to run on social media: Facebook Ads, Line, Instagram, and YouTube.
- Short contents, Ads Description, Video Scripts and Articles are priority; there are more than 40 long contents with description, Headline,
and CTA.
- Proofreader all contents which any channels before are published. - Facebook Ads controller, create campaigns and ads,
adjusting budgetto achieve Daily, Weekly and Monthly KPI.
- Sell skills for about 2.5 months, know how to lead – close deals and negotiate with customers.
Customer Management Representative (International) True Corporations, 2015-05 - 2016-07
Responsibilities:
- Handling with customer’ emotion with soft skill.
- Taken in charge of customer after-sale service, on mobile and internet lines. -solved and advised the technical problems on internet
and provide correct information to customer Coordinate and escalate special case to the team which related in customer service