ตำแหน่ง Brand Manager & Business Incubation Lead (TH Market)

บริษัท Pepsi-Cola (Thai) Trading Co., Ltd.

ที่อยู่บริษัท Emporium

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Brand manager (Quaker brand)
Achieved sales growth for Quaker brand, doubling sales volume with NR exceeding 100 million Baht and
attaining the No. 1 brand share in Thailand hot cereal category according to Euromonitor in 2024
Conducted comprehensive evaluations of the Profit and Loss (P&L) for all SKUs in the Quaker portfolio to
ensure alignment with gross margin guardrails, maintaining financial viability
Developed a comprehensive marketing strategies for Quaker brand, focusing on gaining insights into the
market landscape, competitors, segmentation, targeting, and positioning to customize the marketing plan
(product, price, place, and promotion) and drive sales growth across key channels such as Makro, Tops, and
Shopee
Developed and led the execution of off-line marketing communication for Quaker brand, achieved 50%
uplift in sales in Q2-Q3 from in-store promotion such as sampling booth, PR event, premium gift campaign,
and healthy heart campaign
Developed and led the execution of on-line marketing communication for Quaker brand, including Always
on content in FB, IG and official homepage, brand day and brand collaboration on Shopee, communication
and promotion in Greenwave radio, and successfully launched marketing content in Youtube using KOLs
such as FAROSE and Nutt.Nisamanee to enhancing product knowledge, brand awareness, engaging
consumers, and attracting new users
Led and managed a cross-functional team, including trade marketing, sales, R&D, legal, regulatory, finance,
supply chain, procurement, digital marketing, and external agencies, to successfully launch the new
products within the committed timeline and met business objectives
Led and managed the creation of artworks and media assets for Quaker brand and ensuring all artworks
and media assets complied with Thailand regulatory requirement by monthly reviewing with regulatory and
legal team

สถาบัน Thammasat Consulting Networking and Coaching Center (CONC), Thammasat University

หลักสูตร Marketing Certificate Program