Coordinated and communicated with KOLs and KOCs for seeding and branding campaigns
Developed campaign briefs aligned with brand objectives and marketing goals
Reviewed and approved content drafts to ensure brand tone and consistency
Managed influencer campaigns focusing on reach, views, and engagement metrics
Tracked and analyzed GMV performance generated from KOL activities
Monitored campaign results and prepared performance summaries for internal reporting
Followed up with KOLs to ensure timely posting and completion of deliverables