- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
- Deciding on the CRM platform structure and architecture such as Salesforce, Loyalty Management, Promotion Management etc. ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle.
- Develop customer relationship management campaigns to enhance awareness of customer privilege and brand loyalty.
- Implementing CRM activities e.g., workshop, co-partners, loyalty & privilege’s program, and new approach.
- Overseeing direct communications with customers through the CRM.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Bring customer insight and recommend to team to develop Data – Driven Customer campaign to ensure that CRM plan was developed to reach right target with right offer and experience.
- Co-campaign with our partner builds a strong campaign and effectiveness get more benefit together.