• Support UNO/A-Home team Household items, Daily life product, Fashion accessories, Digital Product, License Product (Disney) and Hand Tool)
• Customer Decision Tree for New Business of CJ (Electronic / Stationary /Disney License Product etc.)
• Review overall display which impact and easy to shopping /Closed Air Gap Project
• Manage team to apply standard Planogram and improve skill of task.
• Participated review Lay out appropriate customer shopping and fixture to improve display.
• Cooperated with Commercial/Merchandise Planning/Supply Chain/Operation to clearly and smoothly task.
• Manage space /Space allocated by planogram grouping and analyze high profits for the store.
• Determine the area and store layout according to the product group.
• Range Review / Suggest to Keep-Delete items by category by planogram type.
• Created Planogram for Modern trade by customer. (Tesco)
• Analyze / launch Planogram Concept by customer decision-making behavior to PA phone shop- Sale and data analysis for tracking sale.
• Present Planogram concept to CEO by Project and Minorchange.
• Team Coaching and Team Management.
• Cooperated with operation team to launch planogram concept.
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Space Management Manager
บริษัท เนสเล่ ประเทศไทย จำกัด
999/9 ดิออฟฟิส แอทเซ็นทรัลเวิลด์ ปทุมวัน กรุงเทพฯ
สำหรับสมาชิกเท่านั้น
• Responsible for Breakfast cereal category to develop Merchandising Guideline by category by channel.
• Support Category Management team to conduct Range Review Project: Analyze sales and market information to review products performance, identify high potential products to list in and review product assortment by category by customer (Big c, Tesco, Tops) and suggest planogram for key customers.
• Manage team to prepare data for Category Management team and Sales Team to ensure shelf space and position for company products which would indirectly lead to higher sales profit.
• Work with cross functional to develop Nestle project in store : Modern trade and Open trade.
Big C Supercenter (PURE) (2013-2017)
Berli Jucker Public Company Limited (TCC Group)
TCC Logistics & Warehouse Company Limited (TCC Group)
Senior Section Chief - Merchandise / Marketing (Pure) / Planogram
Marketing Part
· Responsible for media that apply to Pure store; POP, Brochure, J flag, Tent card etc.
· Present New Mechanic / activities / Co-Promotion with supplier.
· Communicate Promotion and Theme by month to Store staff.
· Cooperated with Buyer to present Brochure Theme by period.
· Sale Forecast by Promotion period.
Merchandise Part (Buyer) (Pure / Ogenki)
· Responsible for Personal care and Skin care categories.
· Analyze sales and market information to review products performance, identify high potential products to list in and review product assortment in categories carried by store.
· Work and negotiate with suppliers to achieve better deal for higher product turn rate and profitability.
· Manage and forecast product stock.
Space Management Part
· Responsible for Health & Beauty Aid, Cosmetics, Beverage, Frozen Food, and Perishables categories in Mega Market.
· Analyze sales and market information, as well as, understand consumer shopping behavior, then design planogram which enhance sales opportunity and improve cost efficiency; and also define store layout based on categories performance.
· Support merchandize team to review product performance.
· Presented H.B.A Zone / UHT Milk Planogram Guideline for MM Mega Market (Supermarket/Whole Sale) / Ogenki
Unilever Thai Trading Company Limited 2010 – June 2013
Space Planning Analyst
· Responsible for Personal Care categories; including body moisturizer, personal wash, and male’s grooming.
· Analyze sales and market information, as well as, understand consumer shopping behavior, then design planogram which enhance sales opportunity and improve cost efficiency.
· Propose planogram to customer (retailers) to get approval, and implement planogram in customer’s stores.
· Support sales team to conduct assortment review for categories planning in customer’s store.
· New Concept Launch & Implementation for Men’s Zone Project to Big C and TOPS Market
by Unilever Trade category management team.
· CCC Project for Local Mom &POP store / Platinum Store focus on House Hold Chemical and HBA Zone.
· Category Reviews to Proposed the New Concept Launch & Implementation for Major Change Body Lotion Planogram to Big C Supercenter by Unilever Trade category management team.
· Category Reviews to Proposed the New Concept Launch & Implementation for Skin Cleansing and Body Lotion to TOPS (Market, Daily, Central Food hall) by Unilever Trade category management team.
· Category Reviews to Proposed the New Concept Launch & Implementation for Skin Cleansing to Makro by Unilever Trade category management team.