I’m currently working (sales & marketing) with family during the absence of my sibling including freelance work (digital, content management).
กันยายน 2549 ถึง กุมภาพันธ์ 2564
Global Brand Manager B2C, B2B
Sino-Pacific Trading (Thailand) Co., Ltd.
ช่องนนทรี พะราม 3
สำหรับสมาชิกเท่านั้น
•Researched trends and tracked competitor analysis to implement Go-To-Market strategies for all product launches, tactics and promotion.
•Managed all marketing activities of assigned brands through developing annual brand strategies and plans, executing brand activation and the adaptation of communication (imagery, digital, POS materials).
•Performed budget management and reviewed P&L which increased efficiency of deliveries a return on investment.
•Collaborated with vendors, logistics, suppliers on multiple functions especially with sales & key account team for negotiating product listing, trade agreement.
•Generated report on Excel and PowerPoint with business-oriented data to monitor sales figures, including conduct trend and competitor analysis which leverage business growth 15% on average.
•Conducted a review meeting with vendors on a monthly, quarterly or annual basis to evaluate sales performance, marketing needs & feedbacks, ensuring marketing campaign align with branding and taking timely action to drive areas of improvement.
- - During the time of Y2017-2021; I was assigned additionally for
Head of Content Creator / Social Media Manager
•Conducted industry-related topics, keyword research and use SEO/ SEM optimization, creating quality content to leverage digital opportunities (maximum searchability/drive conversion etc).
•Collaborated with marketing director including management team to raise awareness to 50,000+ followers on social media platform, using marketing techniques to gain 100,000+ views on Facebook, YouTube.
•Strategized idea captivate audiences for key products, monitoring practices of all digital marketing campaigns and assess analytical reports against goals [ROI, KPIs] in a collaboration with agency to increase engagement rates.
สิงหาคม 2546 ถึง สิงหาคม 2549
Product Supervisor
DKSH (Thailand) Limited
สำหรับสมาชิกเท่านั้น
•Analyzed and identified the customer behavior, expectation, and opportunities to effectively develop solutions and oversee advantageous strategies to grow the business.
•Prepared marketing strategies, by identifying potential consumer insights; conduct market research to implement marketing initiatives, promotion and optimize campaign to drive sales conversion.
•Allocate sales target and manage promotional budget across channels to ensure optimize return of investment.
•Presented meeting with vendor to review sales performance, activities.