• Develop and implement sales strategy for Modern Trade Channel to ensure sales objective and profitability
• Negotiate Trade Term with buyer to generate profitability business
• Monitor Trade spending by account to effectiveness
• Analyze sales data and market situation to investigate sales and identify sales opportunities
• Motivate and coach sales staffs under control to educate and improve their capabilities
• Motivate and Guideline to Merchandiser Team to excuse and ensure in-store visibility and finding new opportunities in stores
• Contract with 3 category : Derma Care , Skin Care , Hair Care
• Analyze sales statistic, promotion and trade performance for efficiently control trade promotion budget.
• Negotiate Trade Term with buyer to generate profitability business
• Prepare quarterly business review with key accounts. Conduct marketing campaign evaluation, review business plan, year-to-date sales and business problems with key customers
• Analyze market information and competitive activities. Identify new business opportunities and make recommendation to gain new business.
• Maintain good relationship with customers. Make field visit to coach sales team and solve business problems.
• Review marketing and sales reports such as Campaign Evaluation Report, Market Report and Daily Sales Report.
• Work with the customer buyer to improve the operation effectiveness, develop category and generate the business opportunity.
• Propose and implement the annual category strategy (customer business plan) e.g. assortment, promotion plan and trade deal on a customer basis.
• Recommend the implementation of sales and / or marketing in order to initiate sales promotions activities.
• Analyze sales statistic, promotion and trade performance for efficiently control trade promotion budget.
• Prepare data for business review with key accounts. Conduct marketing campaign evaluation, review business plan, year-to-date sales and business problems with key customers.
• Work together with EYC team and trade marketing team to analyze market opportunity by EYC data.
• Coordinate internally with other function concerns (e.g. Marketing, Supply Chain, Finance & Accounting)
• Work with supply chain (Big-C) control stock and protection OOS by implants by week.
Jun 2013 – Jul 2014
Neo Corporate Co., Ltd.
888 Sukhumvit 54 Rd Phrakhanong-Tai, Phrakhanong, Bangkok 10260
Tel: +662 017 8900, Fax: 662 017 8901
Department: Sales Modern Trade ( 7-Eleven & Tops )
Position: Sales Representative/ Key Account Representative (Modern Trade)
Product : D-nee, Fineline , BeNice, Tros, Eversense, Smart , Tomi Brand. ( Thailand product)
Responsibilities : For 7-Eleven and Tops
• Responsible for all promotion activities and customer relationship for the responsible account
• Prepared data for customer business reviewed and business plan regarding commercial issues and trading agreement contract
• Routine contact and negotiate with customers about commercial issues such as promotion and new product listing
• Regular market visit to ensure the implementation
• Managed Merchandising Staffs
• Prepared yearly investment budget
• Demand forecast and managed stock.
Sep 2009 – Jun 2013
Cargo Serve Co., LTD. (Freight forwarder business)
350/46 Soi Rama III soi 71, Rama III road, Chongnonsee, Yannawa, Bangkok 10120
Tel: 662-285-3340 Fax: 662-285-3341
Department: Customer service
Position: Export customer service
Responsibilities:
• Responding to customer enquiries for import/export shipment.
• Handle and arrange customer calls + email correspondences being as the primary and first
• Maintain system updates according and guidelines related to booking process
• Ensure proper documentation is accurately process and in a timely manner. Such as make shipping particular send to agent for first draft BL (bill of loading).
• Ensure the proper operation and documentation procedure compliance.
Such as check and revise document such as booking confirm, BL and invoice.
• Supporting sales and customer service team in special cases of communicating with agents .
• Overseas, for example difficulties in acquiring urgent rates, or handle top urgent shipments or to clear any misunderstanding with agent / overseas
• Co-ordinate with such carriers and suppliers to arrange delivery according to customer requirements.
• To arrange and solve production problem with related in order to achieve on time delivery.
• Ensuring customer satisfaction and handling complaints/claims
Jun 2008 – Jun 2009
King Power Company International Co., LTD.
Suvanabumi International Airport
Period of worked time: June 2008 - June 2009
Department: Duty Free
Position: Duty Free Lady (Sale cosmetic)
Responsibilities:
• Present and demonstrate the product information to customers.
• Present advantage of product and should product agree with customer.
• Gain a clear understanding of customers' requirements.
• Analysis sink and to do consult for customer.
• Make confidently to customer because help to conclude purchase product.
• Provide receive to training such as new arrive product from Singapore trainer of agent, technical for achieve selling target, and knowledge of brand product.
• Make accurate, rapid cost calculations, and propose to customers.
• Approach and close sales transactions.
• Check quantities of goods on display and in stock.
• Review own sales performance, aim to meet or exceed targets.