ตำแหน่ง Brand Manager

บริษัท บริษัทศรีนานาพรมาเก๊ตติ้งจำกัด(มหาชน)

ที่อยู่บริษัท หลานหลวง สะพานขาว กทม.

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
1. MANAGERMENT AND STRATERY
1.1) Set up and review the Vision, Mission ,Target, Master plan, Monitor & Followup
1.2) Marketing Plan ,Strategy, Action Plan, Forecast
1.3) Present project, Sales achieved, Budget to Management Board
1.4) Business Talk to Partners (Key customer, Modern Trade, Distributor Company)
2. COMMUNICATION AND BRANDING
2.1) Set up The Brand Bible and DNA
2.2) Finding opportunity market and Analysis
2.3) Planning and implementing the marketing plan including to planning about new products, budgeting, forecasting, Distributions, Display, Activity, Communication plan, TVC, Online, Tie in, Trial, Event, POP, POS, Promotion
2.4) Online : Web Shopping online, Campaigns online, Applications Content Marketing, Game application, Influencer media (GDN,FB,TWISTER,YOUTUBE,VIU,LINE,etc.)
2.5) Other : Media-Strategy, U&A, NIELSEN, TVC Production, monitor to rating, GRPS,CPRP, Engagement, etc.
3 DEVELOPMENT CUSTOMER SURVEY AND RESEARCH
3.1) Analysis market demand: research and SWOT for define market Gap
3.2) Create new Product, Product development, Packaging Design Leading and implement all process
3.3) Production Planning: Co-Planning with Production team for balance demanded and supply and make service level to the best (MT) and build demanded strategy
4 MARKETING
4.1) Co-working with Sales Team to development and implement Activity with Key Customer and customized channel promotions
4.2) Sale Forecast ,Promotion plan, Display, POP,POS,POSM
4.3) Analyze channel performance, sell performance and promotion results
4.4) Conduct and check competitive benchmarking, retail price comparison, competitors movement and feedback to top Management team.
4.5) Develop new channels and assist sales team to grow the business such as vending machine, online, travel place.
4.6) Co-working with Sales Managers about Display and PC team
4.7) Distribution and Channel: Plan the distribute strategy and setting channel to distribute the Products (Traditional trade, Modern trade, distributor, oversea)

ตำแหน่ง Trade MKT Sup.

บริษัท บริษัทสยามไวเนอรี่จำกัด

ที่อยู่บริษัท ดอนเมือง

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Co-working with Sales Team to development and implement
• Activity with Key Customer and customized channel promotions
• Sale Forecast ,Promotion plan, Display, POP,POS
• Analyze channel performance, sell performance and promotion results
• Conduct and check competitive benchmarking, retail price comparison, competitors movement and feedback to top Management team.
• Develop new channels and assist sales team to grow the business such as vending machine, online, travel place.
• Co-working with Sales Managers about Display and PC team
• Distribution and Channel: Plan the distribute strategy and setting channel to distribute the Products (Traditional trade, Modern trade, distributor, oversea)

ตำแหน่ง Marketing Supervisor

บริษัท บริษัท มาลีเอ็นเตอร์ไพรส์ จำกัด (มหาชน)

ที่อยู่บริษัท ปทุมธานี

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Responsibilities :
• Responsible Malee Food Service (Product Juice RTD ) and Malee I-Corn (Cereal)
• Marketing Manager Support (Malee Juice 100%,Malee Self+,Malee Juice mix kid’s)
• Developing and coordinate with advertising agency in setting good image of booth
• Responsible for Malee Website Update
• Coordinate with agency for POP Materials and Packaging
• Manage and update company documents such as ISO , Spec Product ,Nutrition information, Thai FDA ,Halal
• Responsible for Sensory Test
• Writing PR News of Product and Company
• Coordinate with Sales for Promotion and details of products.
• Manage document for item code and specify details of products.
• Coordinate for product support in special event
• Prove A/W Sleeve for Juice product
• Search sales data from program Crystal Analysis, Ac Nielsen and update
• Responsible for outside event , booth and pretty
• Create new promotions for by channel

ประสบการณ์ทำงานอื่นๆ
2004 – 2005 Direct Solution Chidlom , Bankkok (Part-Time)
( Reception , Operator , Service , Pc, Call Center )

สถาบัน By Human Capital Development Centre

หลักสูตร “ Art of selling ”

สถาบัน โดย อาจารย์ เสรี วงมณฑา สมาคมประชาสัมพันธ์แห่งประเทศไทย

หลักสูตร • “การสื่อสารด้านกลยุทธ์”

สถาบัน By Brand Maker Business Education

หลักสูตร “Zero Base Inc Plan ” 25/10/06