- Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
- Initiate strong art direction & creative concepts to make the campaign more impact and unique for both Above the Line and Below the Line.
- Control Key visual, Branding and all campaign.
- Develop & execute marketing activities with yearly Marketing Plan.
- Grow brand awareness & consumer engagement through 360 marketing program implementations.
- Manage and monitor external communication channel activities to ensure alignment of message and information communicated and effectiveness of communication.
- Lead, connect, and Collaborate effectively with team to achieve department goal and corporate goal.
- Explore new innovative idea & strategic direction to enrich and grow overall brand equity & marketing campaign.
- Support internal communication including employee communications and internal company events.
- Creating communication tools for marketing campaigns and promotions including all marketing materials
- Work with various teams including market dept. and business dept. team to build deeper understanding of significant brand performance and opportunities based on research insights.
- Build strong and good relationship with tenant for execution of activities campaign for increase sales revenue.
- Develop plan & budget control of marketing campaign to reach efficient awareness.
Communicate and coordinate execution of campaign within the organization and external suppliers/agencies.
- Ensure all product brands communications and executions are in line with total brand strategy including CI , Material , Key message , Mood & Tone.
- Develop and implement all communication campaign to create brand awareness and brand loyalty and improve customer experience in all marketing touch point.
- Develop marketing Communication strategies to enhance brand image and product positioning.
- Plan and develop overall Brand strategies and implementing of the marketing plan for the brand to serve brand direction.
- Develop product brand strategy or new or current brand launch.
- Create all marketing material (POS, printing media, booth display)
- Create and training selling point product and product information to sales team.
- Set the strategy, guideline and objectives for internal communication to create awareness and understanding among all employee.
- Monitor , Maintain and improve as ongoing for current brand materials and communications according to brand strategy.
-Coordinate with agency and production agency to develop marketing material and event activities this include negotiate with agency.
- Control budgets for all marketing activities to support promotions and sale campaigns.
- Support PR Team to create content for press releases, byline articles and keynote presentation.
- Ensure online media team’s plan is developed and implemented according to the total brand plan.
- Lead and planning promotion campaign and event to increase sales revenue.
- Promoting promotions and events across all social media platforms.
- Create content to promote product.
- Developing all marketing material offline and social media activities include production.
- Coordinate with graphic designer team to illustrate artwork.
- Create marketing activities to increase sales.
- Control budget for all marketing activities and issuing invoices and collecting payments in a timely manner.
- Monitor and report on competitors activities.