ตำแหน่ง Sales and Operation Manager

บริษัท SM Foods

ที่อยู่บริษัท 11/108 Soi Sittichai, Bangkok-Nonthaburi Road,

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
SM Foods (Food and Beverage)
Position : Sales and Operation Manager March 2013 – Present
● Develop the business plan with time frames and budget requirements along with the sales
forecasts.
● Initiate and establish promotional plan and provide guidance on timetable and execution.
● Establish and maintain productive relationship with stores to achieving company objectives;
coverage, frequency and distribution.
● Implement effective operation, sales and in-store media strategies.
● Develop/ Maintain database and analyze performance of stores to meet with the company
objectives.
● Review, evaluate and improve store systems, processes and procedures.
● Construct work plan, establish sales forecast, budget management and control.
● Integrate social media marketing, mobile marketing and affiliate marketing campaign with key
customer.
● Responsible for strategic planning of new stores such as PR, in-store media, online media and sales
promotion.
● Manage, train and coach a team of key account executives and sales representatives toachieve sales goals.
● Visit store and monitor store performance and solving any problems for customer.
● Advise store managers on product ranges, market positioning along with the market route.
● New store openings and existing store refits.
● Report monthly performance in terms of sales, marketing, shopper and other target assign.

ตำแหน่ง General Sales Manager

บริษัท I.P.Trading

ที่อยู่บริษัท Ramkhamhaeng Road, Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
I.P.Trading Co.,Ltd. ( Home Care & Beverage )
Position : General Sales Manager – Modern Trade & Traditional Trade March 2011 – February 2013
● Worked as a member of management team to develop strategic direction.
● Prepared Sales budgets, reports and forecasts, in line with company directives.
● Worked closely with Trade Marketing to develop category objective and category plan.
● Formulated new Go-To-Market Strategy and channel plan for Modern Trade and Traditional
Trade ( Credit Sales and Cash Van Sales ).
● Reviewed Sales team’ performance objectives, account management and overall
performance. Provide Sales team with feedback on ways to improve results.
● Developed training program to achieve maximum performance within a short time-frame.
Solicit assistance from Marketing and Trade Marketing on product knowledge as necessary.
● Worked with Managing Director to develop appropriate Bonus & Incentive schemes and salary
review.
● Analyse end of month sales results and pro-actively devise action plans to address issues,
develop accounts and capture market share.
● Reviewed Sales team monthly reports, ensure all critical information received is passed on to
Managing Director and management team.
● Developed and improve return policy for reduction return goods in TT.
● Maintain contact with key customers, MT and TT to achieve the objective of the company.
● Served as a conduit between the team and other functions to ensure the sales force has tools
and support necessary to achieve results.
● Developed and set up sales force for business expansion in Vietnam.
Achievement
● Sales growth from 2100 MB. in 2010 to 2280 MB. in 2011 and 2480 MB. in 2012.
● Increase number of outlet in TT channelfrom 22500 outlets to 33000 outlet in 2012
● No.1 in Fabric Softener in Hyper/Super channel with market share 23% in 2012.

ตำแหน่ง National Key Account Manager

บริษัท BJC Marketing

ที่อยู่บริษัท Rama IV Road, Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
BJC MARKETING LTD. ( Personal Care & Own Brands )
Position: National Key Account Manager – Modern Trade Dept. November 2005 – January 2009
● Delivered the corporate growth plan of the company business
● Developed overall customer-focused sales and promotional strategies for Modern
Trade channel and report to Sales Director
● Developed Top to Top relationships with key customers / accounts to drive effective
account management strategies and effective negotiation of programs. Continuously
improve customer relations & services excellence (profitability, growth of share,
loyalty, satisfaction, etc.)
● Shared business plan with customer and createed joint business team to achieve
business goal
● Set & negotiate trading terms for each account including pricing and discount,
quantities for standard product, promotion budget, and merchandising of products,
special offers, and in-store promotional activities where appropriate
● Initiated new key account process to enhance partnerships with customer
● Monitored product distribution, pricing, display, and merchandising in all accounts
● Conducted account profitability analysis;
- Developed profitability standards and objectives.
- Determined factors that impact profitability
● Coordinated in cross functional team members to meet with the account plan
● Aligned monthly priorities of in-store activities and execution with operation teams
● Ensured superior in-store execution in terms of merchandising, promotion, distribution
and pricing
● Managed gross to net to meet account management goals
● Updated senior management and product groups on problems, opportunities, and
status of plans
● Developed key account team by training and developed new go-to-market strategy
Achievement
● Achieved sales target 120% from 2005 to 2008 in Bar Soap Product
● Maintained trade spending at 9% from 2006 to 2008
● Increased market share of bar soap in Super/Hyper Channel from 9% to 11% in 2007

สถาบัน Unilever Thai

หลักสูตร Key Account Management

สถาบัน Unilever Thai

หลักสูตร Category Management

สถาบัน BJC

หลักสูตร Sales Management