ตำแหน่ง Marketing Manager

บริษัท Rolls-Royce Motor Cars

ที่อยู่บริษัท 999 Rama 3 Rd., Bang Khlo, Bangkholaem, Bangkok 10120

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Responsibilities:
1) Coping with and creating all below the line and above the line with high initiatives
2) Annual Marketing and Sales Budget Allocations
3) All Integrated Marketing Communications including branding management and affiliation program plus digital
communications strategy planning and management
4) Event and Activities’ initiatives in sales support and marketing including Public Relations.
5) Ability to develop and apply creative and ingenious solutions to complex issues
7) Strategic Marketing Development including Public Relations plus good initiatives’ execution and implementation
6) Expert in integrated marketing concepts, branding and message development
7) Excellent working experience of all aspects of marketing and communications incl. marketing public relations
strategy and management, especially media and analyzing relations, advertising, internet marketing, internal
communications and collateral production
8) Execution of marketing activities across multiple channels including events, PR, campaigns planning and
execution, digital and social marketing, and developing sales tools including customer engagement,
9) Cooperating and Liaise with Regional Office at Singapore, Rolls-Royce Motor Cars Limited based on quarterly
and yearly plan agreement
10) Lead Generation, Sales Conversion. and CRM Management and Utilization via Salesforce
11) Strengthen relationship with business partners
12) Lead, coach, mentor, and develop Sales & Marketing team and tools
13) Develop sales & marketing strategy and Identify new business opportunity including prospecting
14) Superior oral and written communications skills and presentation skills.
15) Speech preparation and arrangement for management

Key Achievement: 1)Luxury Brand Awareness and Business Management 2) Lead Generation (Prospecting)
3) Event Initiatives to support sales with the support of IMC. 4) Cost Control with high throughput,
5) Affiliation. 7) Big Data Exploitation to Omnichannel

ตำแหน่ง Asst to GM

บริษัท NumBer One Parts and Tools

ที่อยู่บริษัท 2074/5 Charoenkrung Road, Wat Phrayakrai, Bang Kholaem, Bangkok 10120

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Responsibilities:
1) Coping with all marketing and overall operation
2) Sales Support
3) CRM + Customer Satisfaction Check
4) All sales documentation management
5) Others

Key Achievement: 1) Customer Retention, 2) Company Awareness, 3) Top Service Awareness

ตำแหน่ง New Media Director

บริษัท U5Oppporuntity Knocks

ที่อยู่บริษัท Wong Wai Wit, Rama 9 Road, Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
I worked in the position of New Media Manager for an advertising agency, U5Opportuntyknocks,
a subsidiary company of InterOne Worldwide from Germany. This company has coped with all advertising,
marketing and corporate communications management and everything for BMW communications in Thailand
and aboard.

My responsibility is giving customers good consultation in exploiting all new interactive communications,
such as mobile device and others effectively in product launch, CRM, lead generation, e-Marketing, e-
Branding, e-Campaign, e-PR, and other on-and off-line activities. Clients whom I take care of are BMW Thailand,
BMW Asia (Singapore), MINI Asia (Singapore), Singha Beer, Bumrungraj Hospital, Thararom Real Estate, etc.,
for example.

Remarks : Get award in one of the best practices worldwide in terms of new initiatives of interactive
communications, and CRM conquest for MINI Singapore at BMW AG, Munich, Germany.








Main responsibilities:
1) Develop clients’ new media communications strategy, based on the framework already developed by
International Offices, to make it more engages for audiences in each of target area. This may include
special online features, podcasts, slideshows, web banners, screensavers, wallpapers and other downloadable
materials.
2) Develop new media guidelines and procedures for all clients’ new media communications and ensure that
guidelines are observed and implemented in all clients’ new media communications.
3) Working with the regional offices, coordinate clients’ new media communications activities by utilizing the various
online tools such as SMS, Viral Mailing List, Blogs, online games, e-cards social networks, Online Forums, Social
Network sites Mailing Lists, E-groups and web portals, Newswires, RSS Feed Aggregation, etc., as viral
marketing
4) Oversee clients’ websites, external online campaign materials, online reports, Pubic Afffairs and other content.
Develop campaign specific websites if needed for certain campaign push.
5) Lead new media campaigner team in the region.
6) Develop and maintain strong relationships with the new media across the region via informal briefings,
information provision, etc. Oversee the new media work for campaign actions
7) Carry out online engagements with clients by utilizing the various online tools (SMS, Mailing List, online
games, e-cards, social networks, etc).
8) Oversee the provision of new media related input for campaigns and provide direction on media coverage
for campaign.
9) Periodically evaluate and measure the effectiveness of clients’ communication strategy in terms of increasing
brand awareness, public perception, support for campaigns, and achievement of campaign objectives.
10) Participate in campaign discussion and planning regarding strategic issues and events planning with clients
This will include both written and verbal discussion as well as attendance at specific meetings.
11) Coordinate information flow with clients about new media work
12) Represent clients at relevant national and regional public events, activist meetings/groups, and other affected
communities that may assist in the development of mass networking and new media,
13 Oversee and manage the budgets for clients’ New Media

Key Achievement : 1) Fulfillment to Customers’ Requirement 2) New Initiatives

ประสบการณ์ทำงานอื่นๆ
4) Marketing Project Manager (Dec 1’ 2000 to Dec 30’ 2005) – Automotive Field (Marketing, PR,
Communications, Business and Branding Development and Management):
BMW (Thailand) Co., Ltd. Capital Tower – All Seasons Place Wireless Road, Bangkok 10330
Work Responsibilities :
1)Cope with new Initiatives and Development of BMW Group Thailand’s all websites – www.bmw.co.th.
www.MINI.co.th, BMW Leasing, BMW Motorrad (Motorcycles) Sales e-Auction and intranet-Marketing X-net
and others incl., all interactive media + divergence or non-tradition communications related to strategic
Marketing, Strategic Mass Marketing and Corporate Communications (internal and external incl call center)
from O to O, that is, on-line to off-line including missing PR tools for BMW Thailand and BMW Manufacturing,
Corporate Identity Control, Corporate Communications and Branding Management, Brand Associates and lead
generation for the new product launch & fulfilling missing points in terms of marketing and branding incl. CRM.
2) Strategic Direct e-Marketing, e-CRM, CRM and e-PR Marketing Innovation Management & Development,
Marketing Momentum – a kind of PR and Marketing Lab + some required media and advertising, and touch
Points including communications by mobile devices.
3) Liaison with all departments in Customers Database Management, Mining and Updating, PR (all tools) and co-
branding activities,
4) Special Dealer & Corporate Event Arrangement up to the movement of Marketing, After-Sales-Service,
Promotion and PR, plus Strategic Call Center Set-up, development and management, and Credit Card Set Up
5) Others : Branding management and development with new communications, such as Special
documentary, SMS, MMS, e-Newsletter, on- line news for total business incl. Call Center, and others such as PR
activities, credit card, and new market search, branding and marketing research, outsourcing, etc.
6) Secretarial Administration of Welfare Committee (mostly internal communications purpose and also assistant to
President in internal and external brand and corporate communications like company announcement, staff
meeting, HR communications, CSR management and arrangement, Public Affairs and others as proposed and/or
assigned for example)
7) Annual Marketing Budget Projection Arrangement and Management

Remarks : Get award in one of the 12 best practices of product launch worldwide in terms of new initiatives of
interactive Communications, PR, and CRM conquest for BMW Thailand at BMW AG, Munich,
Germany. Only one from Asia passed in this inauguration.

Key Achievement : 1) Brand and Product Awareness, 2) Lead Generation, 3) New Initiatives of event and all effective communications to sales and awareness, 4) Cost control effectiveness, 5) Dealer support, 6) Co-branded activities

5) Asst. to General Manager (May 5’ 1998 to May 31, 2000) – Hotelier Field (Marketing, PR&Executive Management):
Miracle Grand Convention Hotel, 99 Vibhavadi-Rangsit Road Laksi Don Muang Bangkok 10210
Work Responsibilities :
1) Business Plan Arrangement / Budgeting & Resource Allocation / Sales Planning with Target Sales for 3 total
Properties, that is, Miracle Grand Convention Hotel, Louis’Tavern, Dayroom Transit Hotel Airport at
Suvannaphumi Airport, and Branding Management and Development.
2) Plan, promote and manage all PR, Public Affairs (internal and external)) Marketing, Advertising, Direct
Marketing, Promotion, Sales plus Marketing Survey and Analysis, Operation, Corporate Identity, Revenue
Control and New Market Search.

6) Asst. PR. Manager(Jun 12’1993 to Apr. 1997) – Public Relations and Advertising Fields :
Chuo Senko (Thailand) Co., Ltd., Serm-Mit Tower, 24th Floor, Sukhumvit 21 Rd., Bangkok 10110
Work Responsibilities :
1) Take care of clients in terms of integrated Marketing Communications including PR Marketing Consultation
& ideas in advertising of BTL & ATL incl. event and branding management,
2) Give and provide customers annual action plan in terms of strategic PR Marketing, Public Affairs, Crisis,
Management, CSR, Media & Sales Promotion Planning, including all tools of PR applies,
3) Cope for clients with strategic PR planning executed via PR tools like Copy Writing, Production, necessary
Official Liaison,
4) Coach all PR Staff Consultant and Associates,
5) Arrange and Manage Pitching, new market search, etc.
6) Media Relations Management
7) Others.

Handled Clients :
MERCEDEZ BENZ, KANEBO Cosmetics, Thai Real Estate, Sathorn Thani Real Estate, 3M, John Handcocks
(Insurance Company), Hitachi (Thailand) Co., Ltd. (House Appliances and Consumer Devices), Scotch
Essence of Chicken, Honda Cars and Motors, OMRONS Electrics, Volvo (Automobile), T.G.I. Fridays (Home-
Made American Food Restaurant), Cellcosmet & Cellmen Cosmetics from Switzerland (Stem Cell), Kenzo
(Clothes), Yves Saint Laurent (Clothes), Lenzo Paging (Easy Call), BASF (Chemical Company), Vijitrathani
Reals Estate), Bvlgari Fragrances for Lux Asia (Singapore), Hanako Cosmetics, Boy London (Clothes),
Vienna’s Bakery (Restaurant), and others.

7) Account Executive (Apr 15’92 to Jun 14’93) – Marketing and Advertising Field:
Paterson & Partners Thailand Limited, 3rd Fl., Chongkolnee Bldg., 56 Surawongse Rd., Bangkok 10500
Work Responsibilities :
1) Cope with Client Service in terms of Strategic PR, Media & Sales Promotion Planning, Strategic Marketing
Consultation& Planning and Direct Marketing Implementation & Planning
2) Initiate copy writing, production (BTL & ATL), Official Liaison, Pitching, New Market Search, Market Analysis, etc.

Handled Clients :
UMI (Sahamosek), Mee-Jang (Instant Noodles),Christian Dior (Watches), Hermes (Watches), Bally (Shoes),
Gucci, Lipton (English Tea), etc.

8) Project Coordinator (Nov5’87 to Apr 14’92) – Telecommunications and Management Fields (Logistic, Liaison,
Contract, Administration and Management):
Mistui & Co., Telecom Project Office. Serm-Mit Tower, 25th Fl., Sukhumvit 21 Rd., Bangkok 10110
Work Responsibilities :
1) Cope with Project Implementation , Contract Interpretation/Amendment/ Disbursement Implementation,
and Project Budgeting and Resources
2) Manage and arrange Work Coordination, Work Training, Correspondence, Client Service, Shipping + Shipment,
etc
3) Implement and manage General Secretarial Works and Administrative Works including Public Affairs, etc.
(meeting, writing of minutes of meeting, correspondence, speech, write-up of international communications and
others)
4) Liaison with government and business enterprise and Public Affairs Cooperation.

9) Customer Service Officer + Assistant to MD (Jun 1’87 to Aug 30’87) – Logistic Field (Courier and Administration):
Best Air Express Co., Ltd. (Emery Worldwide)
Work Responsibilities :
1) Cope with Sales Call, Correspondence, Reception, Document Coordinating Center (Logistic), etc.

10) Proofreader (Mar 25’87 to May 28’87) – Media Field:
The Nation Publishing Group
Work Responsibilities :
1)English Grammar Correction including Typographical Error Checking