- Oversee Public Relations for hotel, writing press release both Thai and English and contact media for any promotion or barter agreement.
- Support all hotel contents, create contents for promotion, event or any project, work with graphic team to create artwork and/or marketing material, printing, collateral and keep in concept or branding.
- Planning for all online and offline advertising both paid media and barter. Negotiate with magazines, TV program or other third party media/ channels to promote the hotel.
- Co-operate with E-commerce team to edit hotel website contents and update information regularly includes digital marketing.
- Manage all hotel social media Facebook, Instagram, LINE OA, youtube, twitter
- Contact and find new business partners i.e. all major credit card, Food and beverage website Hungry Hub, Alldeal, KLOOK, Tooktrip HIS and others partners for hotel sales promotion and/or branding
- Guest Experience manage TrustYou program, report and follow up with all departments. It is the program that gather all guest comments from different sources and analyze customer satisfaction. Monitor Tripadvisor and Google business.
- Support all hotel events i.e. wedding showcase, Christmas, New Year countdown, Valentines includes contact media channel that can help to promote.
- Support sales team to contact with tourism organization, association for hotel awards, member, certificate i.e. THA, TICA, TCEB, Hotel standard certificate, etc.
- Supporting operation team for marketing strategy during covid-19.
- Other special projects as assigned
มิถุนายน 2561 ถึง กุมภาพันธ์ 2562
Marketing communication
Avani Atrium Bangkok
1880 New Petchaburi Rd, Bang Kapi, Huai Khwang, Bangkok 10310
สำหรับสมาชิกเท่านั้น
- Create hotel presentation, hotel content in the media, website brand.com and directories and all other relevant online and offline.
- Oversee on branding Avani and apply/ implement to property (Avani Atrium Bangkok) which concerns logo, printing, collateral, signage, artwork, hotel photo/image, brand identity, visual on Avani image.
- Co-operate with corporate office (Minor Hotel) and update Avani Atrium Bangkok website for offers, promotion, hotel information (content), marketing plan and special projects.
- Manage Benihana website (for Benihana Atrium branch) and work with corporate team for any update and information.
- Manage all hotel social media channels.
- E-newsletter to promote Food & Beverage promotions
- In contact and maintain a good relationship with media both online and offline.
- Budget and marketing plan, manage budget for advertising, website expense and other as per approved budget.
- Work with E-commerce to promote on SEO, PPC and focus on event sale, promotion on selected markets includes strategy to boost F&B sales.
- Work with business partners or marketing agencies to drive the hotel business.
- Organize hotel events i.e. Wedding Showcase, New Year countdown party, corporate event workshop, special event
- Support and provide assistance to all departments for PR and marketing or special projects.
- Pre-opening team
- Marketing Plan and budget for pre-opening hotel and overview in digital marketing plan
- Manage and arrange for all hotel signage, digital signage, collateral, hotel photo shoot, hotel brand VDO incudes all artwork and printing design.
- Plan for advertising both online and off line
- Work with digital marketing to arrange online campaign, opening campaign, SEO, PPC, Syndacast, Metasearch, local measure, all social media and other online channels concern in digital marketing.
- Guest Experience monitor guests comments with digital marketing (Accor hotel use program called TrustYou)
- Coordinate with Tripadvisor to get certificate, update/ amend information, etc
- Cover all PR and communication task, press release, media contact, blogger, celebrity, internal newsletter, CSR activity
- Coordinate with concerned departments for hotel event.
- Work with food and beverage team to create new promotion and find the channel to promote both online and offline and business partners.
- Brand standard check list (for Accor)
- Create Personal Development Program for marketing team
- Coordinate with AccorHotels reginal office for any concerns