ตำแหน่ง Business Development

บริษัท เดอเบล จก

ที่อยู่บริษัท 288/1 ถ.เอกชัย บางบอน กทม

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Managing overall 4PL project
• Managing overall trade marketing activities for principal INBISCO
• Analyzing trade marketing activities and defining opportunities to initiate plans for expanding business growth.

ตำแหน่ง Deputy Managing Director – Sponsor Beverage Brand

บริษัท กระทิงแดง จก

ที่อยู่บริษัท 288 ถ.เอกชัย บางบอน กทม

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
BRAND MANAGEMENT
• Develop and implement - marketing plan, brand strategies, sales budget, marketing activities, brand concept, product positioning, advertising brief, packaging design, product researches, product testing, product listing process, all marketing activities to support sales and promotion plan, in order to ensure that Sponsor Drink achieve the “Target Sales Volume and Market Share” in each Fiscal year.
• Analyze and Manage data on sales, marketing expenses and marketing activity in order to ensure that the 200-300 million THB that we spend annually is well worth in terms of ROI on advertising and branding
• Key achievement in Brand Management includes
o Create launching plans of new products which include a pricing strategies to ensure profitability and price competitiveness.
o Successfully launched Sponsor new flavor; Active and Be Fresh Juice into the market.
o Successfully launched Life by sponsor, new product
• Develop and maintain relationship with Trade marketing partners to ensure that Sales target, promotion, product listing are on track to deliver the financial year target

BRAND COMMUNICATION
· Worked with Agency to create and operate Brand building ATL and BTL activities
· Coordinate with Advertising agency, Packaging Design agency to create above the line and below the line
· Provide marketing communication plan and implement toward plan and budget.
· Developing and implementing marketing communication strategies including in-store communications, advertising and digital marketing to enhance brand positioning and effectively reach consumers.

MARKET RESEARCH AND INTELLIGENCE
· Analyzing market trends and defining opportunities to initiate strategic plans for expanding business growth.
· Monitoring competitors and take necessary action plan to ensure that the market doesn’t get disrupt from the competitors’ marketing plan.
· Determining and coordinating with Research’s companies to conduct consumer and market research for NPD
· Overseeing consumer research, consumer insight, product taste test, product concept and packaging design in Thailand

ตำแหน่ง Trade Marketing Manager

บริษัท CP intertrade

ที่อยู่บริษัท ตึก AIA พระราม 9

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Develop and implement - marketing plan, brand strategies, sales budget, marketing activities, brand concept, product positioning, advertising brief, packaging design, product researches, product testing, product listing process, all marketing activities and trade marketing activities to support sales and promotion plan, in order to ensure that Royal Umbrella achieve the “Target Sales Volume” in each Fiscal year.
• Analyze and Manage data on sales, marketing expenses, marketing activity, trade expenses and trade activity in order to ensure that the 100-150 million THB that we spend annually is well worth in terms of ROI on advertising and branding
• Key achievement in Brand Management includes
o Create and Develop NW 100 RU Shop

ประสบการณ์ทำงานอื่นๆ
4. April 2005 – May 2009 : Sales Planning Manager - Durbell Co.,Ltd
ROLES AND RESPONSIBILITIES :
· Managing overall trade marketing activities
· Analyze and Manage data on sales, trade expenses and trade activity in order to ensure that the 100 million THB that we spend annually is well worth in terms of ROI on channel activity


5. May 1998 – March 2005 : Product Management Assistant – Diethelm & Co.,Ltd
ROLES AND RESPONSIBILITIES :
· Managing overall trade marketing activities
· Analyze and Manage data on sales, trade expenses and trade activity

สถาบัน in-house

หลักสูตร · Coaching and Feedback for Managers

สถาบัน in-house

หลักสูตร การแสดงฉลากอาหาร การแสดงฉลากโภชนาการ และการแสดงฉลากแบบ, Redbull beverage company

สถาบัน in-house

หลักสูตร Basic Media Terminologies & Online Marketing, Redbull beverage company