ตำแหน่ง Marketing Executive

บริษัท APKO International Co., Ltd.

ที่อยู่บริษัท

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
- Create A&P/marketing plan such as new product development, new product launch, new sales channel, new outlet/pop-up store opening, promotional campaign, loyalty programme, and manage budget/campaign cost for both chain premium and mass café/restaurant brands and also two high-street fashion brands.
- Arrange and analyse corporate sales function e.g. private event, function room, catering, snack box, seasonal product, hamper and also assist in customer service process.
- Leading in planogram change for food/fashion retail products with VM team. - Execute and optimize online/offline media buying, specify outsource to coordinate for advertise and publicise as marketing plan set.
- Manage and develop various types of online/offline marketing materials that met marketing communication strategies in ATL/BTL tools e.g. advertising, product-shooting, PR, copywriting, media content, workshop/event organising, and other promotional materials.
- Analyse customer insights by reviewing metrics such as sales volume, pricing and distribution, and by conducting customer research.
- Monitor and evaluate marketing campaign/sales performance, competitor’s movement and provide ROI/P&L reports/further improvements to management team. - Drive traffic, sales performance, average sales ticket and motivate service team to achieve the target. - Monthly visit shops in supervise and use checklist form to check the brand guidelines/global policy.
- Work closely with food and beverage manager, kitchen, and service team to ensure that all relevant departments are kept informed of marketing objectives and support tools.

ตำแหน่ง Brand Executive

บริษัท Tester Food (Thailand) Co., Ltd. (A member of Bread Talk Group Limited, SG)

ที่อยู่บริษัท

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
- Create, assist and control in A&P/brand development plan such as new product development, new product launch, new sales channel, new brand launch, new outlet opening, promotional campaign, loyalty programme, awards achievement planning and manage budget/campaign cost for three chain mid-premium and casual restaurant brands.
- Arrange, schedule online/offline media buy/release, analyse the performance of marketing tools and also assist in customer service process on social/online media daily enquiries.
- Manage and develop various types of online/offline marketing materials that met social marketing and communication strategies in ATL/BTL/TTL tools e.g. advertising, social/email marketing, SEO, EDM, UX flow, landing page layout/content, product-shooting, PR, copywriting, media content, workshop/event organising, artwork layout, P.O.P, outlet collaterals, shop VM, and other promotional materials.
- Analyse customer insights by reviewing metrics such as sales volume, pricing and distribution, and by conducting customer research.
- Monitor and analyse the result of A&P/campaign/sales performance, competitor’s movement and provide ROI/P&L reports/further improvements to management team in Singapore.
- Assist in recruiting, training, delegate and develop the team to complete the projects under each of brand/marketing strategies.
- Communicate, select, brief and follow up supplier, designer, stylist, photographer, media, influencer, blogger, agency and business partners to ensure the service quality and delivery. - Drive traffic, sales performance and average sales ticket and supporte service team to achieve the target. - Monthly visit shops in supervise and use checklist form to check the brand guidelines/global policy.
- Work closely with regional brand development, operations, kitchen, and service team to ensure that all relevant departments are kept informed of marketing objectives and also work with finance and purchasing team to conduct value analysis and ensure favourable COGS ratio to sales through cost improvement projects.

ตำแหน่ง Marketing communication

บริษัท AppliCAD (Thailand) Co., Ltd.

ที่อยู่บริษัท

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
- Assist and control in marketing communication plan such as new product launch, new channel, promotional campaign, loyalty programme, and manage the project budget.
- Arrange, schedule online/offline media buy/release, analyse the performance of marketing tools and also assist in customer service process on social/online media daily enquiries.
- Manage and develop various types of online/offline marketing materials that met social marketing and communication strategies in ATL/BTL/TTL tools e.g. advertising, social/email marketing, SEO, SEM, EDM, UX flow, website/landing page layout/content, copywriting, media content, workshop/seminar/trade fair/exhibition organising, and other promotional materials for Thailand, Vietnam, Indonesia branches and also other affiliated companies.
- Monitor and analyse the result of A&P/campaign/activity performance and provide reports/improvements to management team.
- Communicate, select, brief and follow up supplier, designer, photographer, media, influencer, agency and business partners to ensure the service quality and delivery.
- Work closely with sales, product trainer, webmaster, web developer, and programmer team to ensure that all relevant departments are kept informed of marketing objectives and support tools.

ประสบการณ์ทำงานอื่นๆ
September 2010 – October 2011
Creative Marketing officer, Next Step Co., Ltd.

- Create and develop identity of the brand and TV channels (6 channels) for broadcasting e.g. spot announcement, content preview, VDO station identities, CG, VDO presentation and other promotional materials. - Arrange, schedule TV program content and copywriting for spot announcement/content preview.
- Communicate, brief and follow up designer, photographer, VDO editor, and business partners to ensure the service quality and delivery.
- Work closely with production and sales team.