ตำแหน่ง Marketing Manager (Hotta Ginger)

บริษัท New Concept Product (Fitne and Hotta)

ที่อยู่บริษัท Ladpraw 107

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Brand Management
o Manage all brand direction, road map and strategy, including rebranding proposition for current brand, to ensure on sales target achievement.
o Develop on short and long-term marketing strategy to drive on sustainable growth.
P&L Management
o Prepare and monitor on P&L for existing SKUs and NPD, involving in RSP price setting, price structure, price guideline for promotion and COGs controlling, to ensure on price effectiveness with profitable earning.
Brand Communication (ATL & BTL)
o Initiate and develop Brand communication and 360-degree of marketing activity (off-line: TVC & digital marketing communication: Viral Clip, KOL/Blogger/Influencer/Micro Users, Facebook, YouTube, IG, Twitter, GDN, SEO and SEM) with effectiveness in budget management and controlling.
o Extend area of marketing activity cover in E-Commerce Channel ex. Lazada & Shopee
New Product Development and Marketing Research
o Create and develop on new product concept for NPD and ensure on attractiveness and uniqueness by consumer research conducting.
o Coordinating with R&D on ingredient /material selection/ cost of COGs controlling/ and etc.
o Overseeing packaging design and ensuring product packaging design is well communicated to the right target group.
o Initiate and working closely with research agency on consumer research project ex. U&A, Brand Tracking, Story Board Test (Stillmatic Test), Concept Test and etc.
Leadership Management
o Leading and coaching subordinate to perform effectively on her duty.

ตำแหน่ง Marketing Director (Ocean Skin Product)

บริษัท Phat Perfection Company

ที่อยู่บริษัท Rama IV

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Brand Management
o Manage all brand direction, road map and strategy, including rebranding proposition for current brand, to ensure on sales target achievement.
o Develop on short and long-term marketing strategy to drive on sustainable growth.
P&L Management
o Prepare and monitor on P&L for existing SKUs and NPD, involving in RSP price setting, price structure, price guideline for promotion and COGs controlling, to ensure on price effectiveness with profitable earning.
Brand Communication (ATL & BTL)
o Initiate and develop Brand communication and 360-degree of marketing activity (off-line: TVC & digital marketing communication: Viral Clip, KOL/Blogger/Influencer/Micro Users, Facebook, YouTube, IG, Twitter, GDN, SEO and SEM) with effectiveness in budget management and controlling.
o Extend area of marketing activity cover in E-Commerce Channel ex. Lazada & Shopee
New Product Development and Marketing Research
o Create and develop on new product concept for NPD and ensure on attractiveness and uniqueness by consumer research conducting.
o Coordinating with R&D on ingredient /material selection/ cost of COGs controlling/ and etc.
o Overseeing packaging design and ensuring product packaging design is well communicated to the right target group.
o Initiate and working closely with research agency on consumer research project ex. U&A, Brand Tracking, Story Board Test (Stillmatic Test), Concept Test and etc.
Setup Marketing Department for Startup Company
o Set up on brand vision, NPD road map for new set company which including on department objective (KPI), marketing job’s role for each position, department organization, chart work-flow and other process.
o Initiate and co-operate on set up for other departments such as sales, supply chain and purchase department
Leadership Management
o Leading and coaching subordinate to perform effectively on her duty.

ตำแหน่ง Senior Product Manager (Bifesta Cleansing Lotion & Foaming Whip); Mandom Company

บริษัท Mandom Company

ที่อยู่บริษัท Sathorn

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Brand Management
o Manage all brand direction, road map and strategy, including rebranding proposition for current brand, to ensure on sales target achievement.
o Develop on short and long-term marketing strategy to drive on sustainable growth.
P&L Management
o Prepare and monitor on P&L for existing SKUs and NPD, involving in RSP price setting, price structure, price guideline for promotion and COGs controlling, to ensure on price effectiveness with profitable earning.
Brand Communication (ATL & BTL)
o Initiate and develop Brand communication and 360-degree of marketing activity (off-line: TVC & digital marketing communication: Viral Clip, KOL/Blogger/Influencer/Micro Users, Facebook, YouTube, IG, Twitter, GDN, SEO and SEM) with effectiveness in budget management and controlling.
o Extend area of marketing activity cover in E-Commerce Channel ex. Lazada & Shopee
New Product Development and Marketing Research
o Create and develop on new product concept for NPD and ensure on attractiveness and uniqueness by consumer research conducting.
o Coordinating with R&D on ingredient /material selection/ cost of COGs controlling/ and etc.
o Overseeing packaging design and ensuring product packaging design is well communicated to the right target group.
o Initiate and working closely with research agency on consumer research project ex. U&A, Brand Tracking, Story Board Test (Stillmatic Test), Concept Test and etc.

ประสบการณ์ทำงานอื่นๆ
Feb 2014 – Jun 2015 Brand Manager (BELLOTTA : Pet Food); Thai union company/ T-Holding Company
May 2012– Jan 2014 Senior Brand Manager (Hygiene Softener & Hygiene Starch and Ivy beverage);IP Trading Company
2008 – 2012 Brand Manager (UHT Milk Category: Milo UHT & Bear Brand Milk UHT); F&N Dairies (Thailand) Limited
2004 – 2008 Brand Manager (Laurier & Biore); Kao Commercial Co., Ltd.