ตำแหน่ง VP Marketing

บริษัท Pure Nano Technology

ที่อยู่บริษัท 98/58 มหาสวัสดิ์ บางกรวย นนทบุรี

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Responsible for marketing division of “Puricare” on Customer data analyzing->strategy->operation online and offline to forward Brand & Marketing to revenue in medium and long term
• Closely work with stakeholder (Internal/External partner) present and put an idea of both new products and services that relate to data analyzing result
• Collaborate with internal stakeholder in order to set up everything on new products and services (Sales, Account, Admin)
• Manage and use both online and offline media to communicate to target audience and covert to customer (Lead->Acquisition->Conversion) using C2B technique (Convenience to Care) start marketing funnel then convert prospect to by customer
• Set up marketing strategy->action plan to build up the way of product usage for online and offline communication
• Supervise whole communication technique to team to make sure whole marketing plan is kick off with highest effectiveness for example; Lead generation content, Whole inbound content
• Set OKR’ s from division down to person
• Monitoring->Adjust every process of work using digital tools and report
• Evaluate worth of result from marketing channel (Paid : Non paid, Online : Offline)
• P&L control (EBITDA, EBITDA MARGIN) and report
• Monitor to improve whole marketing result in order to forward close to company goal

ตำแหน่ง Chief Operation Officer

บริษัท 11 Street Thailand

ที่อยู่บริษัท อาคารพิรัชต์ เอกมัย สุขุมวิท กรุงเทพ

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Re business planning by collaborate with top management start from possibility target of year, strategy to success and how to reach company goal to set up company goal of second half of year 2018
• Operation strategic planning of Platform team (Developer, UX/UI, QA, Infrastructure) Call Centre and Digital marketing to maximize output in appropriate cost
• Set operation plan follow strategic answer main purpose of reduce people and tool cost while can response with excellent support both internal users and external audiences
• Making execute plan and budget with P&L, %IRR propose to management team and making decision together
• Support customer data to CGO and sales team by analyzing deep down to customer behavior (Extreme Data Project) in order to navigate sales team merchandise the right product recruit the right merchant for next growth step
• Setting digital strategy for acquisition program and convert audience to be customer
• Reproduce internal communication action plan to expand communication funnel of company merchant
• Start inbound marketing as a main communication tools to convert audience to customer and expand communication program
• Making pillar page to increase SEO rate of 11 street platform
• Set long tail for category keyword to use in 11 street platform align with pillar page to help merchant page reach first page in google platform
• Start remarketing program for second tear customer from data management
• Compliances adaptation increase quality of products and services
• Improving operation involve by data driven to increase quality of products and services
• Supervise middle management in term of operation efficiency to decreasing cost and increasing profit
• Monitoring and control every step make sure every operation is in time and adapt in time within budget
• Agile working with development team for previous project to expand appropriate feature and maintain quality (Dev+QA)
• Set up agile working team for new product of company (New OMNI platform)

ตำแหน่ง Deputy Managing Director

บริษัท Ornament Onlime

ที่อยู่บริษัท บางศรีเมือง นนทบุรี

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Working of company vision->mission->strategic goal to solve business issue of increasing revenue
• Setting whole operation drive sales and marketing and expand sales channel from both in country and ASIA
• Start work from analyze business and tools->analyze competitor->strategy planning->operation implement->monitor and adapt->result summary and improvement
• Business report to board of director and give an idea of how to improve or build up new product and service
• Business development through whole sales and partnership channel
• Determine every digital format of company, internal frontend, internal backend, database collection
• Lead digital tools development using in house team
• Design database type and output using
• Business lead of each department, supervise middle management to align company goal of sale and better service using bi analysis to improve right products and services
• Internal collaboration with whole process of each work
• P&L control in every step of working
• increase total revenue 230M in Nov 2018 by increase sales through successful marketing for the entire organization, using research, pricing, product and channel marketing communication through digital tools (Line, FB messenger) increasing seller group
• expanding sales channel to ASIA (japan, Korea and New Zealand through new and existing business partner and completed 30m in Oct 2017 and gain 110M in 2018
• Increasing sales 14% and EBITDA Margin 5% since 2017

ประสบการณ์ทำงานอื่นๆ
Jan 2016–Dec 2016
Director• E Commerce Director • TVDMOMO
• Change management in digital and ecommerce business of company start from analyzing business, customer information, competitor to prepare strategic goal and action plan
• Manage 4 departments; Merchandising & Sales, Digital Mkt, Mall Operation and Development team
• Set quarter objective, 4 Main keys and results metric
• Strategic planning from all aspects in E commerce using Digital Marketing tools and Social media communication strategy as a main tool built up marketing funnel (lead generation -> inbound marketing communication ->audience->customer)
• Support all operations to help company list in stock market (MAI) within 2016
• Set sales and marketing strategy build up sell panel awareness->recognition->action to grow up sales at least 50% in 2016
• Leads whole operation ; initiative thinking-> implementing->OKR setting-> measurement & analytics->launching->social listening->optimizing
• Reengineering business tools using Agile model to maximize output (Website, mobile site, application start from requirement summarizing, core language, system and feature, design until launching
• Coordinate with business external platform increasing traffic and convert to sales (Lazada, Priceza)
• Supervise management team in Marketing and Communication through both offline and online (FB, Line@, GDN, Youtube, Adword, IG, TVAds, Brochure, Catalogue, SMS ; especially ; inbound marketing, micro influencer
• Merchandizing to expand product line from both domestic and CBT drop ship model from between Thailand and Taiwan with more than 800K SKU s
• Improve users’ experience by develop new platform experience “3 clicks’ complete”
• Set up right data collection from the “Behavioral” information from customer and analyze in “BI” tool to read out the result for the next product, sales, marketing, customer services
• Improving next progress with products, sales, marketings and co working with customer service from the BI result
• Improve www.tvmomo.com and mobile site to be a great experience site for customer 120M views/month
• Implement TVDMOMO application (IOS, ANDROID) in OCT 2016
• Expand direct sales channel through line@ and FB messenger
• Monitoring customer behavior by “Data Analysis” then making CRM and Remarketing from related behavior panel
• Double sales volume 1.4M by Dec
• Increase sales volume from social 600K and total 2.5M by Dec
• Redesign new web experience in Jun and total new web+app in Nov
Jan 2014–May 2015
Director• Digital Marketing Director • Jamsai Publishing Co., Ltd
• Manage 4 departments including E commerce, Digital Mkt, CRM and Development
• Set vision, mission, goal and objective follows company mission
• Strategic and execution planning for 4 departments related to working tools; Digital marketing for E Commerce, Remarketing for CRM, Development for platform
• Strategic planning for division for final result of expand e commerce revenue reduce external cost by change customers’ shopping behavior from offline to online
• Monitor and supervise technique of plan to each department manager in every campaign and promotion (operate->monitoring->improving)
• Bring company culture, brands and services to life across digital channels, while ensuring a holistic connection to all consumer touch points including learn, buy, service and claims.
• Construct a digital marketing and ecommerce road map, resulting in an integrated strategy to improve efficiency, effectiveness, marketing ROI and consumer engagement
• Remain keenly aware of new consumer behavior, monitor competitive and market trends to drive new features and work closely with the sales team/CRM to develop innovative solutions for marketing, products. Provide thought leadership to the organization
• Manage and represent the external partners and vendors when defining requirements that require integration with third-parties channel : lazada, E Book: AIS, DTAC, OOKBEE, MEB
• Leads development team in technical term and set development process using AGILE model for whole sales tool (Website, Application, Msite and crm tools)
• Set direction of development related customer behavior from data removal and in dept analysis process
• Expand number of audience in social media : JAMSAI FANS (Not audiences) from280,000-600,000 within December 2014
• Hit 50M of sales and more pure revenue from e book 2M
• Implement new business website of fashion www.wow.com and improving core business website www.jamsai.com
• Implement warehouse system support mass selling
• Improve pick and pack process then working with logistic partner to deliver product within 2 days
Dec 2006–May 2013
Manager• Product Manager • True Corporation Plc
• Commercial online product www.weloveshopping.com using both online and offline sales & marketing strategy drives revenue
• Lead and drive engaging digital experiences through the integrated delivery of digital assets, including websites, SEO/SEM, social media, email marketing, virtual event presentation, mobile applications and marketing analytics and metrics.
• Lead, manage IT team in every implementation process start from brain storm->system design->frontend and backend design>implementation process->launching and operation
• Work alongside colleagues to establish a strategic digital plan to support business and functional requirements
• Manage the coordination, composition, and delivery of online marketing tools in support of campaigns in the following areas: email marketing, search engine marketing, search engine optimization, social media and mobile marketing.
• Collaborate to implement data collection tags and analytics tools ensuring that all programs are measureable and drive back to specific objectives that can be evaluated for efficiency and ROI
• Build and manage new portal site www.hitsplay.com
• Build and commercial online game named salaugh, The plus., etc
• Improve www.weloveshopping feature, feedback system, user created content
• Implement payment tools, Wetrust, SendAt7
• Increase delivery channel SendAt7
• Construct own warehouse and inventory system
• Increasing new merchant 2,000 merchant per year
• Cooperate with Krung Thai Bank, on cash back promotion
• Cooperate with SCB, KBANK on installation I Phone Sales
• Cooperate with VISA on cash back and point promotion