ตำแหน่ง E-Commer Manager

บริษัท The Okura Prestige Bangkok

ที่อยู่บริษัท

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Offer creative thinking and room night packages to grow customer loyalty and experiences.
• Create and execute all internet-related projects from concept, development, delivery and analysis of the project.
• Assist Director of Marketing Communication to implement digital ads, placement improvement, and retargeting campaign through brand sponsored digital marketing platforms.
• Conduct regular quality assurance audits on hotels descriptive content and images to ensure uniformity on all channels and integrity with branded websites.
• Connect with OTA Market Managers to promote the properties and maintain relationships with all key distribution partners.
• Create successful marketing campaigns with Online Travel Agency (OTA) sites.
• Communicate needs directly to hotel operations team to ensure guest satisfaction.
• Circulation of memo pertaining to any new rates, packages and promotions to all other relevant department
• Monitor the performance of internet–related projects and be able to properly report the return on the marketing investments.
• Review TripAdvisor reviews and any type of review sites that influence the hotels reputation and guest’s perspective.
• Review hotel website photography and update information on a regular basis.
• Review historical data to anticipate annual trends
• Monitors booking flow on all online booking channels and optimizes where required
• Offer suggestions and make recommendations for improvement.
• Monitor property e-commerce budgets to make sure funds are being utilized correctly
• Assist Director of Revenue Management with the preparation of the annual hotel budget, in regards to marketing and e-commerce related expenses.
• Evaluates and coordinates the implementation of new digital measures to reduce distribution cost
• Manages best-in-class online content distributed through web channels
• Achieve and grow yearly topline revenues.
• Achieve and grow local account and global account partnerships through eChannel campaigns and pay-per click advertisements.

ตำแหน่ง Assistant E-Commerce Manager

บริษัท MBK Hotel and Tourism (Pathumwan Princess Hotel)

ที่อยู่บริษัท

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Proactively manages and executes e-marketing strategies, including GDS marketing, paid and natural search engine marketing tactics and ensure maximum ROI is achieved
• Managing the Hotels brand presence in the internet arena through the use of on-line marketing techniques and the property website
• Maximizing room sales as per selling strategy
• Recording of any rate change and restrictions
• Circulation of memo pertaining to any new rates, packages and promotions to all other relevant departments
• Minimizing the misuse of wholesales rates over the internet by ensuring that web policing is carried out on a bi-monthly basis
• Ensuring top listing placements on the GDS through timely participation in the respective programs.
• Maintain relevant and up-to-date information/content in GDS
• In-charge of overall contractual partnership with OTAs and maximize revenue yield and brand awareness through these channels.
• Ensure rooms/rates/packages loaded on OTAs do not violate any terms and conditions of Hotels Website Rates policy.
• Stay abreast in the online trends updates and propose new strategies to increase the market share against that of the competitors set.
• Effective use and analysis of intelligence reports/sources such as STR, Rate view, Hotelligence, Google Analytics, etc, to identify any new trends, monitor hotel’s performance and market share versus competitors.
• Contract annual Consortia participation agreement with prior rates and black-out dates discussion with VP Revenue Management and VP E-Commerce.