ตำแหน่ง Account Associate

บริษัท Ogilvy & Mather (Thailand)

ที่อยู่บริษัท

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
- Manage and provide optimal services to clients to ensure the quality of long-lasting trusting relationships and ultimately achieve client retention
- Responsible for team management to drive clients’ campaigns/projects to successfully deliver in tight timeline
- Negotiate and resolve problems/ misunderstanding between clients and internal teams to maximize the satisfaction of both parties

ตำแหน่ง Senior Business Analyst

บริษัท Siam Commercial Bank (SCB)

ที่อยู่บริษัท

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
2019 : Small SME Rebranding
- Achievement: A result of successful marketing communications strategy to raise customer awareness of SME lending products
- Identified new concept of small SME branding and gave requirements to develop new artworks related to SCB loan products
- Assisted in redesigning communication materials for digital platform such as EASY APP Popup/Banner, Line Connect and non-digital platform like advertisement at branch
- Planned and designed end-to-end customer journey to avoid bombarded communication messages from several channels
- Developed and executed Go-to-Market/ Roll-out communications for both online & offline channels to ensure specific potential target customers are aware of the products/services

2017 – 2018 : Employer Branding Project
- Achievement: SCB Employer brand ranking climbed from Top 40 to Top 20
within one year
- Conducted research to find out university students’ insight who seek for job application and competitors’ recruiting strategies both offline and online channels
- Developed new positioning of SCB employer rebranding to ultimately change university students’ perception about banking traditional working
- Planned and established marketing strategies to align with new rebranding concept and ensured the consistency of communications across platform
- Coordinated with external media companies to tactfully execute communication plans, for example; revamping SCB Career website, improving LinkedIn page and content, redesigning marketing materials, arranging events with top universities

2017 : Corporate Process Improvement
- Achievement: Efficient SCB Core Lending Business and Recruitment improved process to be compatible with digitalization
- Identified and analyzed key pain points/ as-is business process that needed to be enhanced
- Designed new customer journey & to-be business process to streamline front-end and
back-end workflow for ultimate uplift entire process
- Assisted project manager to execute and implement the projects to ensure quality of
deliverables and works, along with time/resource management
- Coordinated with external vendors to assure quality of deliverables