ตำแหน่ง Senior Marketing Executive

บริษัท Magic Making Machine Co., Ltd.

ที่อยู่บริษัท Ekamai Soi 2, Vadhana Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Head of sales and marketing team of a London-based high street fashion brand. Responsible for retail sales of Arcadia’s Topshop concessionaire and other selling channels, marketing, branding at large, wholesales, business development and market expansion.

Arcadia’s Topshop Concessionaire (UK)
- Represent as Brand Manager for Topshop concessionaire brand (Twist & Turn)
- Manage, delegate and communicate with members of staff working at Topshop on a daily basis
- Plan and forecast P&L while balance cost effective management of retail sales
- Develop sales strategies and ensure marketing and sales directions are complied with brand image, location, store policies, footfall, feedback from manages and Topshop head office marketing activities, policies and directions
- Manage pricing strategy and balance margins
- Research trends and competitors and work on reports and brainstorm with Production & Design team for merchandising plans
- Analyze sales and product performance and contribute daily sell-thru reports for merchandising, production, marketing and vm plans
- Review and evaluate performance of merchandising plans and revise if needed
- Create sales forecast for product assortment according to retail calendar, market trends, customers and buyers feedback, sales analyses, marketing and promotional plans, etc.
- Monitor inventory level, stock replenishment and movement; stock transfer and allocation between stores and other selling channels
- Coordinate with stakeholders for merchandising operations and ensure logistics process
- Set sales targets and manage staff incentives and make sure all targets are achieved
- Organize meetings with store teams, Topshop buyers to catch up and pick up information and updates on trends and what the market is looking for
- Brainstorm with store management teams for CRM & POS management, in-store promotions and sales strategies
- Create and update staff manual (on-boarding program, procedure and process, visual merchandising guideline, product training, customer service, stockroom management, etc.), plan monthly Rota and conduct staff meeting and training for team building session and ensure retail operation meets fast-paced environment standards

Marketing
- Develop marketing and promotion BTL plans across eCommerce selling channels including social media accounts and managing budget
- Execute and implement marketing and promotional plans and campaigns (e.g. enhancing SEM along with retail calendar, develop KOL marketing, etc.)
-Measure ROI, track and analyze pre & post-campaigns and sales performance
- Communicate with, brief and track in-house graphic team for marketing materials (i.e. POSM, artworks for Topshop concession, social media, eCommerce, pr and press kits, etc.)
- Monitor and analyze insights (Google Analytics) of social media accounts and eCommerce channels
- Communicated with PR agency (in UK) for promotional campaigns and worked closely with them to provide brand communication directions and materials needed

Business Development
- Responsible for backend operations of other selling channels (eCommerce, distributor showroom, etc.)
- Research for and approach new markets and opportunities to grow together in global fashion industry (trade fairs, showrooms, boutiques, department stores, online retailers)
- Establish and maintain relationships with existing and possible key account partners and work with them for business development plans
- Support key account partners in development of sales (including sales tools and marketing materials) from the beginning of selling season to after delivery of goods
- Monitor sales and analyze data to evaluate performance of key trading partners
- Ensuring targets/ KPIs are achieved as well as providing all means of supports and solutions in development
- Develop and initiate plans for company’s new development projects

ตำแหน่ง Assistant Brna dManager & Export Business Development

บริษัท Palama-Lapa Co., Ltd. (ERB)

ที่อยู่บริษัท Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Responsible for marketing and branding of Erb (luxury skincare and home fragrance brand) products under home fragrance category as well as creating sales promotions and international business expansion.

Assistant Brand Manager (Home Fragrance)
- Developed marketing and promotional campaigns of home fragrance products (i.e. sales forecast, P&L, CRM, BTL analyzed campaign reach across social media channels)
- Created project charters for NPDs
- Conducted BA meeting for monthly promotions, product training and monthly vm theme brief
- Initiated corporate marketing campaigns with department stores and corporate partners
- Created launching plans and events of new products or collections (e.g. Mamuang & Issue capsule collection, Fleurfume Bar for corporate events, etc.)

Export Business Development
- Was responsible for existing international clients
- Supported clients with NPDs, marketing materials, sales tools, trainings, coordinated with departments and made sure orders would be delivered as smooth as possible
- Researched new markets (China and Singapore) while increased sales volume in existing markets (Japan & MENA)

ประสบการณ์ทำงานอื่นๆ
FASHION BUSINESS CONSULTANT ASSISTANT
Muriel Piaser Consulting (Paris)
09/2015 - 12/2015

Researching information for business plans, writing business development reports, making appointment with buyers/ brands (B2B), etc.

- Researched supporting information for brand development strategies and launching plans for premium and luxury French and international brands (e.g. Maram Paris, Alfredo Villalba, Pritch London, etc.)
- Created supporting presentations and documents for clients’ business plans
- Made appointments with buyers, showrooms and press offices with brand partners

ACCOUNTING ASSISTANT
Sisgeo Asia Pacific Co., Ltd. (Bangkok)
03/2013 - 12/2014

Responsible for internal and external financial matters and sales coordinating, including after sales service.

- Managed AP/AR
- Worked with director for fiscal and budgeting plan
- Supported sales person with documentations, coordinated with supplier (head office) for customer orders and took care of delivery process