- Analyze 4P and SWOT of client business.
- Guide them to get the market survey before product launching.
- Guide them about branding, positioning and marketing implementation.
- Set the marketing plans including strategic analysis, competition, positioning, messaging,
tactics and budget spending.
- Guide marketing team and sales team to get the right direction.
- Introduce them some distributor who can fulfill product to marketplace.
- Introduce them some media agent who can push up the brand.
- Evaluate existing marketing materials, social media and advertising, determining how
successfully these target customers and generate sales.
- Identify new opportunities to engage with existing and new clients.
- Analyze the performance of existing products in the marketplace.
- Maximize lifetime customer value by getting former customer to return more often, perhaps
with new product or service opportunities.
- Improve client engagement through social media, creating innovative campaigns on various
media that are integrated for optimal success and managing interactions with customers.
- Coordinate content platforms such as website, blog and landing pages.
- Guide them the content mindful of search engine optimization keywords to generate organic
search engine rankings.
- Guide them to manage email and social media marketing campaigns, online advertising,
mobile and local marketing.
- Track and review analytics and conversions to benchmark success and achieve optimal results.
- Help them to solve the problem.
มีนาคม 2556 ถึง มีนาคม 2558
Sales & Marketing Manager > F&B Product
Hesco Food Industry Co., Ltd.
99/5 Soi Ruamjai, Bangna-Trad Km.19, Bangchalong, Bangplee, Samuthprakarn 10540 Thailand
สำหรับสมาชิกเท่านั้น
- Take Care of Sales & Marketing Team 25 persons to get annual achievement 212 Million.
- Find new customers and service existing customers.
- Establish and maintain relationships with strategic partners.
- Monitor the existing distributor to follow the marketing plan and achieve the sales target.
- Launch our product to Modern trade and Traditional Trade Marketplace.
- Coordinate with DEP about Overseas and Domestic Trade Exhibition.
- Coordinate with TCC about Overseas and Domestic Business Matching.
- Coordinate with FIT about SMEs support.
- Coordinate with FDA to get Certification of Free Sales.
- Coordinate with QMR, QA and external auditor to qualify ISO 9001, GMP, HACCP, Halal,
Kosher and BRC.
- Coordinate with Account and Financial about customer payment and credit term.
- Coordinate with Production about Lead time and Capacity.
- Coordinate with R&D about new product development.
- To Exhibit at Thaifex (Thai), Anuga (Germany) and Thailand Trade Exhibition in Cambodia,
Laos, Singapore and Malaysia.
- Take Care of Export Activities.
- Find new customer and/or new distributor in new country.
- Monitor the existing distributor to follow the marketing plan and achieve the sales target.
- Establish and maintain relationships with strategic partners.
- Coordinate with Media Agency about marketing activities in Abroad.
- Coordinate with DEP about Overseas and Domestic Trade Exhibition.
- Coordinate with Bank about Payment Term (T/T, L/C, D/P)
- Coordinate with Shipping about Shipping Document.
- Coordinate with Freight Forwarder about Sea Freight and Air Freight.
- Coordinate with R&D about new product development.
- To Exhibit at Thaifex(Thai), Gulf Food(U.A.E.), Hofex(Hong Kong), 9th CAEXPO Nanning
China, GMS Fair Kunming China and Thailand Trade Exhibition Indonesia, Myanmar, Laos.
Thai Tanya Interfood Co., Ltd. / Sales & Marketing Manager > F&B Product Jan' 10 - Apr' 12
- Take Care of Sales & Marketing Team 10 persons to achieve 5 Million a month.
- Find new customers and servicing existing customers.
- Coordinate with DEP about Overseas and Domestic Trade Exhibition.
- Coordinate with TCC about Overseas and Domestic Business Matching.
- Coordinate with FIT about SMEs support.
- Coordinate with FDA to get Certification of Free Sales.
- Coordinate with QMR, QA and external audit to qualify GMP, HACCP, Kosher.
- Coordinate with EXIM Bank about customer payment and credit term.
- Coordinate with Business Consultant about strategy and marketing plan.
- Launch our product to Modern trade and Traditional Trade Marketplace.
- Establish and maintain relationships with strategic partners.
- Coordinate with Production about Lead time and Capacity.
- Coordinate with Product Development about develop in new product.
- To Exhibit at Thaifex (Thai), Foodex (Japan), World Food Moscow (Russia), Anuga (Germany), Sial (France), Fine Food (Australia), Gulf Food (U.A.E.), Thailand Trade Exhibition in Vietnam.
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Silver World Co., Ltd. / Assistant Export Manager > Jewelry Product Jan' 03 - Dec' 07
- Take care of sales target about 2 Million a month
- Maintain and service existing customers.
- Correspondence with customer by fax, e-mail and telephone.
- Find new customer in exhibition and search engine.
- Follow up order with Production Department.
- Coordinate with Designer and Mold Maker about developing new sample.
- Coordinate with Financial about customer payment and credit term.
- Coordinate with Costing about calculating the price for new item.
- Coordinate with Quality Control about quality checking.
- Make quotation, purchase order, proforma invoice and export documents.
- Establish and maintain relationships with strategic partners.
- Present international marketing activity reports to executive management. (Sales Forecast, Production Update Report, Sales Report, Financial update Report, etc.)
- Take care of customers in case of Customers visiting.
- To Exhibit at Bangkok Gems & Jewelry Fair and Hong Kong Jewelry & Watch Fair.
- Head of TQM (Total Quality Management) to solve the problem and improve company to qualify ISO 9001-2000.
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Beauty Gem Center Co., Ltd. / Export Sales > Jewelry Product Apr' 00 - Dec' 02
- Maintain and service existing customers to meet their requirements.
- Correspondence with customer by fax, e-mail and telephone.
- Find new customer in exhibition and search engine.
- Follow up order with Production Department.
- Coordinate with Designer and Mold Maker about developing new sample.
- Coordinate with Quality Control about quality checking.
- Make quotation, purchase order, proforma invoice.
- Contact with Customs about Bounty and Nineteen Twi.
- Take care of customers in case of Customers visiting.
- To Exhibit at Bangkok Gems & Jewelry Fair.
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Research Dynamic Co., Ltd. / Interviewer (Part Time) > Marketing Research Apr' 98 - Mar' 00
- Get brief about target person and questionaire for marketing survey.
- Finding the target person to have an interview and/or to place them the tester.
- Get back to them to have an interview the result of testing.
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The Biz by อ.วรเศรษฐ์
Online Marketing 2019 Penetration (Facebook and Google for 2020)