ตำแหน่ง Managing Director

บริษัท Yoohhoo Dot Company Limited.

ที่อยู่บริษัท 253/68 Ratpattana Rd. Saphansung Saphansung Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Selected Results :
•* Consultant agency which uses strategy to create brands which positively disrupt the marketplace.
•* We have been guiding clients and winning them market share across a range of industries including construction materials, consumer goods, social media and IT services..
•* Powered by strategic marketing communications and creative services community of a group of young talents.
•* We love helping businesses make a profit, so if you need help with understanding what your brand should be, an update to your brand identity, or support on how and where to communicate your business, then get in touch with us today. Whether you’re a big public company or a small start-up, we have a range of packages to deliver exactly what you need.
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Portfolio Results :
•* Worked closely with marketing team to develop new marketing strategy, replacing overt sales pitches with focus on engagement and customer care.
•* Successful marketing initiatives rely on effective, integrated public relations and advertising solutions.
•* Adds values to your marketing and branding by creating a powerful message delivered through your executives and the media, and directly to your target consumers.
•* Through our close involvement in building marketing strategies, we serve our clients in B2C and B2B communications with publications, media work, advertorials, product events, roadshows and sponsorship management.
• * My Client : Wiebo.com(Thailand), Intergraph Corporation, Thai Olympic Fibre-Cement, National Health Commission Office, Dog & Cat Health Center Pet Hospital, Exedy Corporation, U-RO Décor, Old Baby Furniture, EQ Plus, Win Win Worldwide, Tristar Trading, Barter Smart.

ตำแหน่ง Marketing and Business Development Manager

บริษัท Grand Home Mart Company Limited.

ที่อยู่บริษัท 35/1-35/2 Moo 8 Rattanathibeth Road, Bangkrasor, Muang, Nontaburi 11000

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Selected Results :
•* Managing all marketing strategy and marketing activities of business.
•* Developing marketing plan in line with company objectives.
•* Overseeing the company’s marketing budget.
•* Created, Manage and improve marketing campaigns.

Portfolio Results :
•* Set up new vision of business to Modern Trade and Property Project Service.
•* Set up promotion campaign by dealing with brand owner for sales target.
•* Expand branches from 3 branches to 5 branches.
•* Conceived and executed strategy as a way to created "Talk of the Town" campaign.

ตำแหน่ง Marketing Manager

บริษัท Sathaporn Marketing Company Limited.

ที่อยู่บริษัท 59/2 Moo 1 Rama 2 Road(KM. 20) Kokkrabue, Muang, Samutsakorn

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
(Manufacturer and Distributing insect repellent products for household and pet care products under registered trade mark “KAYARI”, “BUXAWAY” and “STARPETT)
Selected Results :
• Brand Management on 3 Brand : “KAYARI”, “BUXAWAY” and “STARPETT”
• Managing all marketing plan and strategy for company and all product.
• Developing the marketing strategy in line with company objectives.
• Co-Ordinate for marketing campaigns and target sales with DKSH (Thailand) Company Limited (Distributor Company).
• Co-Creative advertising campaigns and media with Advertising Agency (BBDO Bangkok).
• Overseeing the marketing budget.
• Creation and publication all marketing material in line of marketing plans.
• Planning and implementing promotion campaigns for all distributions channel.
• Overall responsibility for brand management and corporate identity.
• Created, Manage and improve marketing campaigns.
• Approve TVC, Printing Media, Radio Media and Online Media for marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with Development Unit for development new product.
• Analyzing potential strategic partner relationships for company marketing.

Portfolio Results :
• Set up new vision of business to Insect Repellents Business and Pet Care Business.
• Launching Natural Mosquito Coils brand "KAYARI" to the market as the only Natural Mosquito Coils in Thailand.
• Launching “PET Shampoo” brand "STARPETT” to the market.
• Get Tact Award (Best Advertising of the year) on KAYARI Brand.

ประสบการณ์ทำงานอื่นๆ
MARKETING MANAGER JANUARY 2005 - MAY 2006
BODY SHAPE CORPORATION GROUP COMPANY LIMITED.
Safe and Slimming Center.

Selected Results :
• Managing all marketing for the company and activities.
• Developing the marketing strategy for the company in line with company objectives.
• Overseeing the company’s marketing budget.
• Creation and Publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.

Portfolio Results :
• Expanding business to Cosmetics and Healthy Product.
• Expanding customer to metrosexual group .
• Reality Show “THAILAND SUPER LOSS” on television for searching presenter and THE WINNER get a prize value 1,000,000 baht.
• Event Marketing “Beauty Aholic” on shopping mall center.

PRODUCT MANAGER OCTOBER 2003 – DECEMBER 2004
SHERA PUBLIC COMPANY LIMITED.
Distribute Roof Tiles and Decoration Product.

Selected Results :
• Determines customers' needs and desires by specifying the research needed to obtain.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging.
• Assesses market competition by comparing the company's product to competitors' products
• Provides source data for product line communications by defining product marketing communication objectives.
• Obtains product market share by working with sales director to develop product sales strategies.
• Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Brings new products to market by analyzing proposed product requirements and product, Development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
• Introduces and markets new products by developing time-integrated plans with sales, advertising and production.
• Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
• Completes operational requirements by scheduling and assigning employees; following up on work results.
• Contributes to team effort by accomplishing related results as needed.

Portfolio Results :
• Create new brand of new product “SHERA” and forward to “Generic Name” of synthetic wood.
• Being to market leader until now.
• MARKETING AWARD of the year for SHERA Brand.
• TACT AWARD for Advertising Campaign.
• Social Enterprise Campaign by Co-Ordinate with Media of Medias Public Company Limited on VETEETHAI program for offer Roof and Wall building a house.
• Co-Partner with BANRIE COFFEE for support SHERA product for Building Branch and Show BRAND LOGO all branch.

ASSISTANT MARKETING COMMUNICATION MANAGER OCTOBER 2001 – SEPTEMBER 2003
SHERA PUBLIC COMPANY LIMITED.
Distribute Roof Tiles and Decoration Product.

Selected Results :
• Developing integrated communications strategy for off line and Online.
• Implementing communications plans to increase brand awareness and recognition for the organization.
• Developing relationships with key media to secure and grow media coverage both online and offline.
• Implementing press releases for local and national media.
• Adapting press releases for international syndication ensuring stories translate to differing international markets.
• Monitoring press stories relating to the company and its brand and maximizing opportunities for positive PR and playing down any negative PR.
• Collating and analyzing current communications and messages and ensuring consistency.
• Overseeing the annual communications budget and ensuring its use is fully maximized.

Portfolio Results :
• Change Brand Name from “OLYMPIC” to “HA-Huang”
• MAT AWARD of the year for “MAGMA” (Concrete Roof tile)
• TACT AWARD for Advertising Campaign of “HA-Huang” product.


PUBLIC RELATIONS AND ADVERTISING SUPERVISOR MARCH 1999 - SEPTEMBER 2001
SHERA PUBLIC COMPANY LIMITED.
Distribute Roof Tiles and Decoration Product.

Selected Results :
• Planning publicity and advertising strategies and campaigns.
• Writing and producing presentations and press releases.
• Dealing with enquiries from the public, the press, and related organizations.
• Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
• Speaking publicly at interviews, press conferences and presentations.
• Providing clients with information about new promotional opportunities and current Public Relation campaigns progress.
• Analyzing media coverage.
• Commissioning or undertaking relevant market research.
• Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives.

Portfolio Results :
• TACT AWARD for Advertising Campaign of “HA-Huang” product.


PUBLIC RELATIONS SUPERVISOR FEBRUARY 1995 – FEBRUARY 1999
SHERA PUBLIC COMPANY LIMITED.
Distribute Roof Tiles and Decoration Product.

Selected Results :
• Planning, Developing and Implementing Public Relations strategies.
• Develop and Implement overall Public Relations functions.
• Develop Public Relations campaigns both above the line and below the line activities.
• Develop and implementing PR strategy / program and action plan.

Portfolio Results :
• Set up “Public Relation Department” in company.


SENIOR PUBLIC RELATIONS JUNE 1993 – JANUARY 1995
THAI LIFE INSURANCE PUBLIC COMPANY LIMITED.
Insurance Business

Selected Results :
• Communicating with Managing Director for spokespeople of company.
• Liaising with, and answering enquiries from media, individuals and other organizations, often via telephone and email.
• Writing and distributing press releases to targeted media.
• Collating and analyzing media coverage.
• Writing and editing in-house magazines Name “PHASUK”
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia program.
• Devising and coordinating photo opportunities.
• Organizing events including press conferences, exhibitions, open days and press tours.
• Maintaining and updating information on the organization's website.
• Planning and Buying Media on Magazine, Radio and Cinema Theater.
• Commissioning market research.
• Managing the public relations aspect of a potential crisis situation.

Portfolio Results :
• TACT AWARD for the best Advertising Campaign of the year.
• Suriyasasithorn Best Calendar Design Award organized by Public Relations Society of Thailand.
• Launching 2 new group of business :
1.Heineken Beer
2.“NOVOTEL Rayong Rim Pae Resort”

ADVERTISING OFFICER JUNE 1990 – MAY 1993
THAI LIFE INSURANCE PUBLIC COMPANY LIMITED.
Insurance Business

Selected Results :
• Determines customers' needs and desires by specifying the research needed to obtain.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging.
• Assesses market competition by comparing the company's product to competitors' products.
• Provides source data for product line communications by defining product marketing communication objectives.
• Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
• Contributes to team effort by accomplishing related results as needed.

Portfolio Results :
• One of the team that initiated the legendary "Emotional Story on advertising campaign” that the norm for creating the company's advertising work. The key of success business.

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