CVS Channel Development
- Monitoring inventory stock and ensure product availability for sale
team (Reay to eat product)
- Arranged plan to launch new products to market by analyzing
proposed product
requirements and product development programs
- Take part in report presentations for CVS channel
- Set Promotion and Activity plan for Convenience store; Jiffy, Shell
select, PT Maxmart, Spar
- Evaluate promotion plans to ensure that they are consistent with
product line strategy and that the message is effectively conveyed
New Product Development
- Determines customers demand and desires by specifying the research
needed to obtain Market information.
- Identifying analyzing and evaluating competitive marketing situation
and opportunities
- Set Timeline of NPD Project and Achieve on time
- Set product development strategy with the product group assigned
such as Packaging, product, channel, etc.
- Schedule and assign operational requirements to other teams that
involve with the project
- Verify the NPD is correct to the food regulation
- Plan and participate in the launch of new products which involve
several deferent departments
Company Retail Shop
- Monitoring inventory stock and ensure product availability for sale team
- Create shop promotion and activity
- Stock monitor and control
- Set Plan to achieve the year target and assessment in each month
- Sale data analysis and presentation
- Manage operation and staff in the shop
- Estimate sale forecast and accomplish week by week
พฤษภาคม 2560 ถึง พฤศจิกายน 2562
Marketing Executive
Bangkok ranch PCL
บางพลี สมุทรปราการ
สำหรับสมาชิกเท่านั้น
Strategy
- Market survey for collecting data of product to analyze the
marketing trend and demand for consumption,
- Competitor Survey which includes activity, promotion, pricing, and
New product items
- Monitor competitive activity include direct and indirect competitor
- Expand Distribution channel in UPC
- Developing and implementing an internal marketing programs
- Create the strategy to drive sale up and reduce the cost of operation
Trading
- Planning for marketing and promotion for designing an activity to
Modern-trade channel such as Tops, Foodland, The Gourmet Market and
Villa Market
- Negotiating with supplier and buyer to maintains the company benefit
- Maintain the relationship with local wholesale in northside and northeast
side area and support them about the service support
Event
- Lead of product taste test at Hypermarket on the Chinese festival
- Food Exhibition: ThaiFex, Makro Horeca, TRAFS, Food&Hotel
- Product Demonstration at the supermarket, Hotel, University and Local
wholesale shop