- Planning content structure and detail of marketing communications both online and offline.
- Coordinatewith advertising agency on planning marketing communications.
- Coordinate with other companies ex. Insurance companies, fitness companies on planning co-promotion to find new customers.
- Create new campaigns to differentiate from competitors and create companys value.
- Manage marketing budget allocation to each month for both online and offline activities.
- Take a lead role in managing marketing strategies including sale promotion, marketing communication, media channels and also survey customers, competitors.
- In charge of purchasing department, monitor and balance sale, stock and margin.
- Manage marketing budget allocation to each month for both online and offline activities.
- Work closely with sale team to monitor sale revenue and also Promotion campaign in store.
- Manage product distribution channels on marketplace and online channel.
- Creates and executes category goal, strategy and tactic to be compatible with competitors in the market.
- Initiatives seasonal concept campaign and creates new product line, communication concept in both ATL and BTL.
- Closely monitors and forecasts sale and stock for each channels. Also ensures that every channels achieve sale target.
- Coordinates with designer team to develop NPD for each season.
- Works closely with sale team to create and execute promotional campaign in each season.
- Coordinate with advertising agency for communication plan in both online and offline channel.
- Conducts consumer survey and monitoring trend and competitors.