ตำแหน่ง Credit Card Promotion Manager

บริษัท AEON Thana Sinsap (Thailand) PCL, Bangkok

ที่อยู่บริษัท ตึก Exchange แยกอโศก กทม.

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Formulated AEON Credit Card marketing strategy to achieve target and developed monitoring and key performance indicators i.e. increase sales volume for active users and stimulate inactive users to achieve target growth
• Efficiently managed full P&L and marketing budget.
• Conducted sales forecast and evaluate sales performance.
• Increased sales by 120% minimum per promotional campaign through initiating contract negotiation with business partners.
• Worked closely with media team for artwork development, system development, customer service teams for campaign execution.
• Assisted section head to drive sales of card purchase and cash advance.
• Coordinated with AEON insurance in relating to insurance products telemarketing.

ตำแหน่ง Mobile Money Product Manager

บริษัท Advanced mPAY Company Limited, Bangkok

ที่อยู่บริษัท ตึกพหลโยธินเพลส กรุงเทพ

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Developed business and marketing strategies, set budget and targeted sales for mobile money services.
• Implemented marketing plans, monitored and evaluated marketing activities and performance.
• Initiated mobile money value-added services by working closely with finance, accounting, IT and external business partners.
• Completed launched of new financial model testing (innovative services).

ตำแหน่ง Wholesale Segment Strategy AVP & Corporate Marketing Department AVP

บริษัท TMB Bank PCL. Bangkok

ที่อยู่บริษัท ธนาครทหารไทย สนญ. จตุจักร

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Played key role in department initiatives for product development.
• Oversaw the product management functions within the segment including pricing, sales and marketing support, and product set-up.
• Identified and evaluated existing and potential markets from detailed market analysis.
• Involved in new product development and drove the introduction of enhancements to established products to maximize compatibility with business industry
• Developed various products’ marketing material for communication strategies such as Fleet Card, International Trade Finance, Credit Product and Cash Management.
• Conducted marketing communication execution plan for products relaunch.
• Planning and implementing promotional campaigns.
• Monitor and report on effectiveness of marketing communications.
• Successfully launched “Letter of Guarantee Campaign” and won the award “Campaign of the year 2009”. (Which is sales volume increase 250%)

ประสบการณ์ทำงานอื่นๆ
Kasikorn Bank PCL, Bangkok Jan 2006 – Dec 2008
Consumer Segment Management Manager

• Developed and launched the new consumer segment to serve high net-worth individuals, “Signature” clients.
• Acted as a project specialist and a liaison with other departments and partners.
• Prepared budget and strategic implementation plan for customer retention and acquisition through product bundles.
• Developed various marketing campaigns, perform profitability analysis for marketing campaigns and conducted events for Signature clients such as Wealth Avenue seminars, Lifestyles event.
• Successfully launched “Signature Segment” project in 2006 by increased 130% target customers and AUM: Asset under Management increased 140% of target.






United Overseas Bank (Thai) PC, Bangkok Jun 2004 – Nov 2005
Product Management Assistant Manager

• Created and executed marketing campaigns including producing marketing materials for UOB credit card and debit card, personal loan, and mutual fund products.
• Performed profitability analysis for all related marketing campaigns.
• Successfully launched “UOB Lady” credit card in 2005.


SAMART Corporation PCL, Bangkok Jul 2003 – May 2004
Corporate Planning & Controlling Officer

• Analyzed actual sales versus forecast based on detailed strategic implementation plan including identifying any significant discrepancy.
• Prepared financial reporting & analysis and participated in management & key business partners’ meeting.
• Coordinated with inter-departments for operational cost allocation.


The Siam Commercial Bank PCL, Bangkok Sep 1996 – Mar 2000
Treasurer

• Operated foreign currency transactional trading.
• Monitored foreign currency positions including derivatives products.
• Managed daily money transfer among branches.