Marketing, Leasing, Project & Business Development for New Project
MARKETING: Market Feasibility, Market Consultant for new investor with Planning, Research Analysis,
Budgeting, Marketing Communication, CRM, Sales Promotion
Assess market situation for each project and know their strength and weakness, their merchandising mix segments, and new brands potential.
Marketing Communication responsible for branding and communication both above-the-line & below-the-line media to support leasing and tenants, build brand, create awareness via advertising ( TVC, printing , radio, online, out-of-home), media planning, manage and sell media on site, and retain website Work with agency principal and clients on strategic positioning and planning
PR-responsible for PR strategy development and activities e.g. press conference, group interview, press visit, media relation, and CSR campaigns to build favorable image and publicity
Event Marketing responsible for commercial calendar development, theme and concept initiation and event supervision to generate traffic to the shopping center, including common area management and rental
Sale Promotion- responsible for sale promotion campaign planning and development, strategic partners, sponsorship programs, and tourist marketing to drive sales, provide incentives for shoppers, and
generate funding to projects
LEASING:
With appropriate merchandising mix tenants/brand accordingly in term of reviewing or re-
positioning the brands.
Prepare detailed sales/action plans for existing projects to achieve specified result, budget & target.
Manage leasing subordinates for ensuring teamwork and active in organization activities.
Disseminate leasing statistics, information, pricing leads and potential tenants marketing in
relation to unit space available for lease and progress towards achieving objectives.
Handle and organize site inspection for tenants and host familiarization visits for new project and
renovation project.
PROJECT
Prospect for potential new clients and turn this into increased business.
Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. * Meet potential clients by growing, maintaining, and leveraging your network.
Identify potential clients, and the decision makers within the client organization.
Research and build relationships with new clients.
Set up meetings between client decision makers and companys practice leaders/Principals.
Plan approaches and pitches. * Work with team to develop proposals that speaks to the clients needs, concerns, and objectives.
Participate in pricing the solution/service.
Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately.
Present an image that mirrors that of the client.
Prepare detailed sales/action plans for existing projects to achieve specified result, budget & target.
มิถุนายน 2554 ถึง ตุลาคม 2555
Operation Director
Thaimart Store Company Limited
40 Ramindra Road, Minburi, Bangkok
สำหรับสมาชิกเท่านั้น
Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.
Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.
Play a significant role in long-term planning
Oversee overall financial management, planning, systems and controls.
Management of agency budget in coordination with the Executive Director.
Development of individual program budgets
Invoicing to funding sources, including calculation of completed units of service.
Payroll management, including tabulation of accrued employee benefits.
Disbursement of checks for agency expenses.
Organization of fiscal documents.
Regular meetings with Executive Director around fiscal planning.
Supervise and coach office manager on a weekly basis.
ตุลาคม 2552 ถึง พฤษภาคม 2554
Assistant Marketing Director
MBK Public Company Limited(MBK Center)
444 Phayathai Road, Patumwan, Bangkok
สำหรับสมาชิกเท่านั้น
OVERVIEW RESPONSIBILITY:
Underline and also all support to Marketing Director
Develop a comprehensive and aligned strategic marketing plan.
Implement strategic plan with all parties/stakeholders
Manage Marketing Budget for all staffing, resources, and capital purchases
Evaluate new media technologies such as blogs etc.
Manage the creation of all marketing collateral and sales support tools.
Be accountable for measuring and reporting on campaign results.
Able to reprioritize objectives to meet changing business needs
Generate solutions, which continuously improve the performance
ประวัติการฝึกอบรม
กุมภาพันธ์ 2559 ถึง กุมภาพันธ์ 2559
สมาคมการตลาด
Digital Marketiing
สิงหาคม 2559 ถึง สิงหาคม 2559
การท่องเที่ยวแห่งประเทศไทย
Intelligent Marketing
มีนาคม 2558 ถึง มีนาคม 2558
ศูนย์พัฒนาอสังหาริมทรัพย์แห่งประเทศไทย
การพัฒนาอสังหาริมทรัพย์เชิงพาณิชย์
ความสามารถ
ความสามารถทางภาษา
พูด (ดีมาก) อ่าน (ดีมาก) เขียน (ดีมาก)
พูด (ดี) อ่าน (ดี) เขียน (ดี)
ไทย 45 คำ/นาที อังกฤษ 30 คำ/นาที
รถยนต์ ,
Computer: Micro Soft Office - Ms.Power Point, Ms.Word, Ms.Excel