Marketing and Product Management
• Conduct product presentations and drive new product launching, define the long term strategy and
create product road map including work closely with development team, sales team, legal team and
executives
• Analyze market conditions to track consumer trends and identify key competitor, monitor competitive activity and market trends.
• Identify opportunities for product innovation and product enhancements and work with research team regarding product development.
• Develop and implement communications plan and sales strategies for product covering determining
product price, promotion plan and marketing activities to reach targets
• Manage product feedback and inquiries from customer to inform product refinements and ongoing
development
• Monitoring and Managing plans for material and product stock levels, order release, backlog order,
inventory on hand, stock aging including manage any problem about lack of stock and packaging.
• Create product knowledge and train sales person and involved department.
• Work with the sales team to plan product sales, analyze, develop sales channels and coordinate both internally and externally.
• Managing and monitor production of marketing materials, including P.O.P, leaflets, posters
and flyers to support sales team and coordinate with purchasing team to negotiate with suppliers.
Online Marketing
• Responsible for Online Marketing Activities by initiating online channel to increase sales target via
Company website, Facebook, and Line@
• Initiating and developing online marketing campaigns to achieve company’s target.
• Set up advertising concept, planning all timeline to promoted both of online and offline
communication.
• Plan and manage content marketing strategies to drive awareness, traffics, conversion, purchase and remarketing
• Brief and communicate with external agencies, graphic design team to create all artwork for online
channels.
• Analyze Business Facebook, Line Official Account, website, e-campaigns result and structuring tests to improve performance and conversion rate
• Develop and create sales scripts for social media (e.g.flow chat)
• Tracking the effectiveness of promotional campaign on a monthly basis
• Control marketing budget align with online and offline marketing plan.
พฤษภาคม 2562 ถึง มิถุนายน 2563
ASSISTANT PRODUCT MANAGER
Thai Agri Foods Public Co., Ltd.
สำหรับสมาชิกเท่านั้น
Marketing and Product management
• Create and develop marketing strategies for a group of products. ( Extra Virgin Coconut Oil , rice stick , Coconut milk , wok sauce , Sweet chili sauce for chicken)
• Set up and plan concept of new product include determining product price, promotion plan and
marketing activities
• Analyze market information consist of market size, market share and growth that gather information from a variety of sauce
• Manage Brand Development, implement Brand building, strategies and tactical marketing plans that are consistent with the brand’s identity and position
• Define and implement effective communication channels to increase awareness and favorability of the brand.
• Survey market not only our product but also competitor’s product in order to analyze situation and
marketing activities
• Regular data monitoring and analysis in order to issues and prepare effective marketing plan & action plans.
• Develop new products in accordance with customer needs, competitive environment and nature of
market. Also develop continuous practices and strategies to satisfy customer’s requirement and
increase sales volume.
• Manage any problem about lack of stock and packaging.
• Create product knowledge and train sales person and involved department.
• Cooperate with trade marketing and factory in order to plan, forecast and analyze sales every month.
• Analyze monthly sales and expense to compare with sale target.
• Maintain liaison with other departments, agency and suppliers to ensure good coordination and
effective implementation of plan.
Advertising and Promotion
• Set up advertising concept and work closely with cross function include media and brand agency to
ensure NPD launch, Advertising, Promotion and Digital activities are implemented successfully to drive brand growth.
• Track, coordinate and assemble data to measure outcomes of marketing campaigns and
marketing programs.
• Handle consumer promotion activities and competitor evaluated result of activities.
• Tracking the effectiveness of promotional campaign on a monthly basis
• Managing and monitor production of marketing materials and sale tools, including P.O.P, leaflets,
posters and flyers to support sales team and coordinate with purchasing team to negotiate with
suppliers.
Forecasting & Budgeting
• Control marketing budget align with marketing plan.
• Summarize and present business review in each quarter.
กุมภาพันธ์ 2559 ถึง ธันวาคม 2562
SENIOR MARKET ANALYTICS AND PRODUCT MANAGEMENT
Carabao Tawandang Co.,Ltd
สำหรับสมาชิกเท่านั้น
Research and Analytic
• Research and analyze market conditions to track consumer trends, customer behavior,
and end-user feedback.
• Identify key competitor and consumer trends /monitor competitive activity and market trends.
• Articulate market requirements and opportunities.
• Identify opportunities for product innovation and product enhancements.
• Analyze and maintain customer information via marketing database and CRM system.
• Collect and analyze sales data to prepare marketing reports.
• Track, coordinate and assemble data to measure outcomes of marketing campaigns and
marketing programs.
• Utilize the Nielsen Report, to maximize customers’ satisfaction and create marketing plan to
increase sales.
Product Management
• Conduct product presentations and plan new product launch.
• Define the long term strategy of the product, create product road map and develop pricing strategies.
• Develop marketing plan and event campaigns to generate product awareness and demand,
including liaise with advertising and public relations team to promote product.
• Support sales team with the necessary product knowledge, latest research and marketing
information.
• Implement marketing plan in conjunction with all departments to drive ongoing improvement
in sales and profitability.
• Forecast and monitor product’s sales growth.
• Manage product-related support, feedback and inquiries from users including use market
feedback to inform product refinements and ongoing development.
Marketing and sales support
• Managing and monitor production of marketing materials, including P.O.P, leaflets, posters
and flyers to support sales team and coordinate with purchasing team to negotiate with
suppliers.
• Maintain promotional materials inventory.
• Manage and communicate with cross functional teams.
• Co-work with agency to Developing, planning and implementing marketing strategy including
product and communication of project assignment and coordinate with customer, supplier
in order to process the plan assigned.
• Work with creative team and dealer to create a communication plan that will effectively reach
those consumers target and induce their engagement with brand.
• Participate and Co-work with partners to Develop CRM platform on mobile apps and Line application.
Synnex (Thailand) Public Company Limited >SENIOR PRODUCT CONTROLLER
The Union Mosaic Industry Public Company Limited (UMI GROUP) > Marketing officer
ประวัติการฝึกอบรม
เมษายน 2555 ถึง มิถุนายน 2555
บริษัท เบอร์ลี่ ยุคเกอร์ จำกัด มหาชน
นักศึกษาฝึกงาน
มีนาคม 2554 ถึง กันยายน 2554
บริษัท สามร้อยยอด จำกัด
นักศึกษาฝึกงาน
ไม่ได้ระบุ
IYF
ร่วมออกค่าย World Camp
ความสามารถ
ความสามารถทางภาษา
พูด (ดีมาก) อ่าน (ดีมาก) เขียน (ดีมาก)
พูด (ดี) อ่าน (ดี) เขียน (ดี)
พูด (พอใช้) อ่าน (ดี) เขียน (พอใช้)
ไทย 41 คำ/นาที อังกฤษ 42 คำ/นาที
รถยนต์ ,
รถยนต์ ,
สามารถใช้โปรแกรม MS Word, Excel,Outlook, PowerPoint, Power BI, Internet และโปรแกรมที่เกี่ยวข้องได้