Marketing managing Omni Channels (Brand.com, Lazada and E-Retailer.com (Central Online, Robinson Online, M online, SEPHORA.com) / CRM) and Offline Channels.
• Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed.
• Trade Promotion Both Offline and Online/ communication as planned.
• Manage Facebook TH and Global / Line / IG
• Manage Virtual Consultation + Technology Tools Project
• Manage Seeding with PR Team + UTM Link
• Manage digital marketing & CRM tasks e.g., online product registration & Product sampling & GWP small size allocation for each e-retailers / Brand.com campaign, check list of product assortment / Local bundle / product exclusivity by key online channel.
• Prepare Digital Marketing Campaign & CRM report (what works, what does not work and area for improvement) as well as update Competitors’ digital marketing campaign.
• Prepare content and ensure the digital marketing objectives (Brand social media presence, users’ experience across multiple channels, engagement & conversion per each touch points, media’s funnels, etc.) are met.
• Collaborate with internal team + external affiliates (e-retailers / buyers, agencies and other vendor partners related to Digital Marketing & CRM) to support new and creative growth strategies / Brand opportunity for online channels and customers’ database management and ensure the Brand Holder’s guidelines are complied.
• Work closely with the sales and training team to support Make Up Artist / Beauty Consultants training on how to use CRM tools/Workshop activities /Live Streaming and Event process effectively and ensure the quantity & quality of customers’ registration are standardized.
• Visual Merchandising, Duratrans light box and Video In store update
• Sale promotion, Special area and Event (Local and Global)
• Budget control.