Product Concentrate (50%)
Plan and execute products launch; both offline and online stores
Analyze, plan, and purchase home decorative items from partners in Europe and America
Product development: Create product concept, user story, collection and product naming
Develop and co-design product packaging
Sale analysis: revenue, inventory, customer behavior, promotions, communication channel, and product attributes such as designs, variants, bundle, etc.
Brand Marketing (50%)
Creating concept of the brand look ahead, this aims to do roadmap for yearly plan; breakdown monthly to activities and marketing programs
Media planning and budget allocation
Promotional campaigns execution: design co-promotions with malls and banks, brief and approve creatives.
Marketing material production: Jaspal Homes catalogue (Story, theme, cast, shoot, copywrite, approve design, prove), Press Release
Online Store: Drive revenue growth, product assortment selection, promotion, paid ads allocation, email marketing, and develop store features.
Special projects; Pop-up store, friends and family sales
มิถุนายน 2559 ถึง มิถุนายน 2560
Product Management Specialist
Nippon Paint Thailand
สำหรับสมาชิกเท่านั้น
Product development: Create product concept, user story, communication
Develop POP media, brochures, sales tools, product documents, and leaflet.
Develop new packaging
Develop promotional and pricing strategies, analyze sale data and report regularly
Monthly promotion brief to sales team leaders and local sales teams nationwide
Retrieve feedback from sales teams, analyze customer needs, create improvement plan
มิถุนายน 2557 ถึง เมษายน 2556
Marketing Promotion Executive - Fashion Department
Central Department Store
สำหรับสมาชิกเท่านั้น
Leading the marketing campaign for fashion department: Men & Women
Focusing on promotional marketing campaign and developing ideas for promotional campaign
Project cost simulating, proposing, and budget control
Finding corporate sponsorship for event (creating, presenting, calling, writing proposal and MOU)
Liaising with The1Card to send SMS and Mailer to potential customers
Reporting on the campaigns progress and judging its effectiveness
Briefing other agency staff, such as creative teams and production departments
ประวัติการฝึกอบรม
ความสามารถ
ความสามารถทางภาษา
พูด (ดีมาก) อ่าน (ดีมาก) เขียน (ดีมาก)
พูด (ดีมาก) อ่าน (ดีมาก) เขียน (ดีมาก)
ไทย 30 คำ/นาที อังกฤษ 35 คำ/นาที
รถยนต์ ,รถจักรยานยนต์ ,
รถยนต์ ,
-Fluent in English
-Able to operate computer programs
(Microsoft Word, Excel and PowerPoint)
โครงการ / ผลงาน / เกียรติประวัติ / บุคคลอ้างอิง
B.A. (Outstanding Student Program), February 2009
โครงการนักเรียนเรียนดีเด่นของคณะของชั้นปี (OSP Program)
School of Humanities
Bangkok University, Bangkok
Major: English
Minor: Business Administration
GPA: 3.53 (First Class Honors)