* Monitor and adjust ad bids, budgets, and placements to ensure optimal return on investment (ROI) and budget utilization.
* Identify areas for improvement and optimization in ad campaigns.
* Optimize own media advertisement on Google, Facebook, and Tiktok.
* Optimize marketplace advertisement including CPAS.
* Optimize ad targeting to reach the most relevant audience.
* Conduct A/B testing and other experiments to test ad variations.
* Utilize data insights to make data-driven decisions t
This is an upper management position reporting directly to VP of Marketing and will have digital campaign manager and several campaign/PR/graphics specialists as subordinates.
Main responsibility is to manage all digital PR and advertising teams to achieve targeted ROI on marketing budget while coinciding with the core brand identity strategy.
- Plan, develop and implement company’s digital media strategies (SEO, SEM, display, video, social, KOL, etc.) to achieve entire media budget’s cost