ตำแหน่ง Head of Channel Marketing

บริษัท Thaibev Marketing Co.,Ltd.

ที่อยู่บริษัท 190 Sangsom Building, Vipavadee Rangsit Rd. Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Lead Channel Marketing team to develop and implement a channel/trade marketing strategy that supports achievement of sales and marketing objectives.
• Manage an annual planning cycle that links into brand planning and business planning in the development of integrated commercial plans.
• Communicate and feedback loops between brand marketing, sales and regional sales management in the development of programs and their mechanics.
• Effective programs with clear and simple objectives, strong commercial justification, simple and clear mechanics, an efficient and effective delivery system, effective in-trade execution, and a robust commercial review of results which are communicated to key stakeholders with a view to continuous improvement.
• Prepare and manage the budget for national promotions; ensuring adherence to agreed commitments, but also responding to business or market changes that require adaptation and re-prioritization.
• Develop and maintain a strong working relationship with sales and marketing managers to ensure regional sales management buy-in to strategy and execution of regional marketing plans