ตำแหน่ง International Marketing Manager

บริษัท Jaspal Co., Ltd.

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เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Managing the international marketing strategy of own brands and franchisee under Jaspal Group for international branches (CPS Chaps, CC Double O, LYN, Lyn Around, Jelly Bunny, Mango & Superdry) in Cambodia, Vietnam, Malaysia, Singapore and India.
• Responsible for managing & communicating the Mango & Superdry global brand marketing and brand awareness, driving traffic and keeping the brand message consistent globally.
• Creating & executing strategic and creative events, promotional that drive traffic also increase customer awareness.
• Delivering all marketing activity within the agreed budget.
• Developing & implementing customer acquisition and retention strategies through CRM programs.
• Overseeing advertising such as print, digital, application, social campaign strategies and manage creative asset delivery.
• Ability to interact with partners across multiple regions and in different time zones.
• Working closely with International Localization Marketing Manager, Country Manager & operation teams to make sure marketing assets are localized based on regional needs.

ตำแหน่ง Marketing Manager

บริษัท True Digital & Media Platform Co., Ltd.

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เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Planning & managing department store/ food court campaigns across channels (offline & online).
• Coordinating with all partners to strengthen good relationship & supporting their requirements.
• Implementing & managing promotional campaigns & materials.
• Overseeing & controlling overall marketing budgets.
• Monitoring & summarizing redemption performance on all campaigns.
• Working closely with internal department & external business unit on operation system to ensure effective campaigns.
• Negotiating & fulfilling partnership contracts, documentations & payments.

ตำแหน่ง CRM & Promotion Manager

บริษัท MBK Public Co., Ltd.

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เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
• Responsible for managing and analyzing customer database to create roll out CRM project and promotional campaign to drive CRM’s KPI.
• Planning and implementing member recruitment.
• Responsible for creating activities to strengthen customer relations, enhance business opportunities e.g., member events or workshops.
• Searching for potential partnerships to create mutual benefits for members.
• Implementing & developing MBK Application/ MBK Card strategy & all marketing campaigns.
• Creating & planning sales promotion for MBK Center, Paradise Park & The Nine Center Rama 9.
• Managing & cooperating with all Alliances such as bank/ credit cards & telephone operators etc.

ประสบการณ์ทำงานอื่นๆ
Marketing Manager
24 Luxury Co., Ltd. | August 19, 2015 – January 1, 2017 (1 Year & 5 months)
• Responsible for the overall marketing of all brands (Charlotte Olympia, Lulu Guinness & bEIGE).
• Planning/ developing & implementing marketing campaign/ promotion & event.
• Preparing marketing strategies alongside other company executives and staffs.
• Analyzing market trends for business development strategies based on analysis/ feedback.
• Overseeing & work closely with PR agency for press releases, advertisements/print ads, publications & other marketing materials.
• In charge for the design, production & implementation of all brands guidelines including budget.
• Collaborating with sales team to develop strategic partnership activities and implement the execution framework & strategic plan on identified opportunities.
• Seeking & dealing with suppliers to produce marketing and VM material.
• Creating & planning customer royalty programs (CRM) with partnership to support the brands.


Senior Marketing Executive - GUESS (GUESS Thailand was taken over by CMG)
Central Trading Co., Ltd. | December 16, 2013 – March 31, 2015 (1 Year & 3 months)
Peppo Fashions Group Co., Ltd.|August 1, 2012 – December 15, 2013(1 Year & 4 months)
• In charge of marketing activities of all lines of GUESS Jeans, including GUESS Kids, GUESS Accessories, GUESS Handbag & Marciano.
• Responsible for coordinating the purchasing of print space in print outlet (magazines and newspaper) as well as managing media & advertising in various platforms, e.g., outdoor-OOH, television, billboards, Upper Lift & digital media. Analyzing statistic models to determine the best media plan for the client, based on maximum media effectiveness and budgets.
• Contacting & coordinating with the Principal at GUESS headquarter in the U.S. to seek its approval in certain matters, such as sales promotions, artworks, media plans, reports, etc.
• Budgeting & cost control, e.g., SMS, mailing, Lookbook & catalogues delivery, advertising cost, etc.
• Supervising Customer Relationship Management (CRM), loyalty program, brand & CRM activities.
• Coordinating with relevant internal and external agencies, such as suppliers, banks, stylists, department stores, organizers, etc., to ensure client satisfaction and project completion.


Sale Promotion Department Manager– ZEN
Central Department Store Co., Ltd. | November 1, 2011– June 18, 2012 (8 months)
• In charge of monthly consumer sales promotion, both department and storewide promotion.
• Handling varieties of PR medias and communicative activities to stimulate sales promotion, e.g. newspaper ads, radio spots, billboards, POP In-store medias such as posters, standees, leaflets etc.
• Seeking sponsorship for promotional contents and materials.
• Overseeing coordination and budgeting for advertising and publicity of sales promotion.
• Coordinating with other internal departments to ensure smooth sales promotion implementation.


Senior Marketing Supervisor – Activities
King Power International Co., Ltd. | October 2, 2006–July 8, 2011 (4 Years and 9 months)
• Designing & organizing loyalty activities used to directly engage & interact with target customers.
• Keeping the CRM program fresh & exciting with a constant variety of activities to promote customer loyalty including, makeup classes, free movie tickets, cooking classes etc.
• Handling PR materials to promote King Power’s activities.
• Supporting/ supervising staff in dealing with customers & co-coordinating with internal department.


Trainer & Serenade Asst. Officer
Advance Info Service PCL. | December 1, 2001–April 1, 2006 (4 Years and 5 months)
• Providing customers with supportive services at AIS services office within the area of service.
• Providing product & services information and other advice/counsels in response to their needs.
• Providing exclusive services to the privileged AIS VIP Customers (Platinum & Gold members) at Serenade Club Central Chidlom Department.
• Preparing training course for new staffs of AIS and Telewiz staffs, conducting a survey/inspection of Telewiz Shops, performing Master of Ceremony (MC) role in AIS activities / MobileLife events.


Customer Service Executive
The Global Trading Co., Ltd. | April 1, 2001–November 1, 2001 (8 months)
• Advise customer in the process of trade & stock market, to ensure customers’ benefit maximization.
• Providing after-sales-service to guarantee customers’ satisfaction.
• Provide good service including after sales service to customers for the best impression to the company and maintain good relationship with customers.

Telephone Operator
The Montien Hotel Pattaya | March 17, 2000–March 30, 2001 (1 Year)
• Managing Incoming & Outgoing Calls and transfer the line to related departments.
• Attend to any guests’ enquiry & taking care or wake up calls for customers.
• Coordinating with other internal departments through telephone communication.