ตำแหน่ง Cluster Digital Marketing Manager

บริษัท Habitat Hospitality

ที่อยู่บริษัท Pattaya

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
▪ In charge of planning and managing marketing campaigns that promote the
hotel’s brand and services, including planning campaigns, analyzing metrics,
and identifying trends
▪ Responsible for directing lead generation and initial customer acquisition
strategy and campaigns to increase awareness and traffic to
website/conversions
▪ Responsible for execution of paid traffic strategy and campaigns
▪ Ensuring optimal content of the hotel in all relevant online platforms.
▪ Drive Search Engine Optimization (SEO), Pay Per Click (PPC), Content
Management System (CMS), and Social Media campaign.
▪ Optimize the ROI from digital activities and online advertising
▪ Analyse the performance, suggest the digital strategy improvement and
new activities.
▪ Developing social media campaigns
▪ Managing all paid media including social media and search
▪ Collaborate and support Sales & Marketing teams to align strategy and
execution
▪ Performing various other duties assigned by Management

ตำแหน่ง Digtial Marketing Manager

บริษัท Hathor Group

ที่อยู่บริษัท Bangkok

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
▪ Develop a digital strategy & take the lead to coordinate the execution of the digital strategy
▪ Be an internal thought-leader on evolving aspects of technology and help build awareness and capabilities internally amongst the marketing
▪ Manage all sites dynamic, Reservations system, current menu info, whisky details, cigars, etc…
▪ Integrate Social media more effectively.
▪ Ensure all contributions must use consistent branding and colors across all company properties.
▪ Technology enhancements to improve use of web in marketing.
▪ Collaborate with, drive, manage, oversee and direct external social agency in establishing social communication strategy and implementation of campaigns.
▪ Collaborate with our Creative, Marketing, and PR teams on content.
▪ OWN the social communication calendar, ensuring content is on message, on brand, properly targeted, to multiple key demographic targets… including Women, Thai’s (in Thai), Japanese (in Japanese) and other segments.
▪ Manage execution of digital marketing activations (Paid-Search, Display, Video-Owned, Social, Earned media).
▪ Manage execution create E-Newsletter and Digital campaign to customer.
▪ Manage and implement CRM, Database of customer.
▪ Manage and Implement Google Analytics and Webmaster Tools, Google Console, Google Business and other Google Products more effectively.
▪ Coordinate with our agent and outsources to more effectively for the company.
▪ Coordinate with agent or supplier to create 360 Degree for business (Whisgars, Craft, Slanted Taco, Little Wine Bar, ChindAsia Club, Hathor Investment Group)
▪ Drive digital marketing with Hathor idea, expansion & utilization of marketing assets & tools to conduct creative impactful & measurable outcome & marketing in alignment with business set goals
▪ Collaborate with brand team to localize, develop and implement digital marketing tools to engage customers, support their practice.
▪ Set up internal digital marketing platform(s) for digital training, best practice sharing and open discussion to accelerate digital transformation and shape digital culture in organization
▪ Establish monitoring and measurement report process.
▪ Utilize digital marketing analytics tools to establish impactful KPI and assess results
▪ Deliver digital projects on time, on budget, on quality and exceeding customers’ expectation
▪ Execute rapidly with quality to accelerate digital transformation

ตำแหน่ง Digital Marketing Manager

บริษัท Yaana Ventures

ที่อยู่บริษัท Nonthaburi

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
▪ Define the marketing strategies and budgets in the annual marketing plans of each YAANA Ventures company. Primary focus will be on website development, email marketing, search engine optimization, IT, digital advertising and social media marketing.
▪ Drive search engine optimization efforts to maintain or grow our search engine positioning for key terms, as defined with YAANA Ventures management, the Marketing Director and business unit leadership.
▪ Manage digital advertising efforts to drive online transactions and lead generation to meet the business objectives of each YAANA Ventures company.
▪ Select and manage third party website developers to build company and project websites designed to meet the business objectives of each YAANA Ventures company.
▪ Set the social media strategy for YAANA Ventures companies and build their execution plans. With the Marketing Executive and YAANA Ventures company staff, Execute the social media strategy.
▪ Create a marketing data warehouse (MDW) to build the analytical framework to analyze marketing success. Manage the MDW for all YAANA Ventures companies to ensure best practices and maintain data integrity.
▪ Contribute to the content strategy of each YAANA Ventures company. Define your content needs for each YAANA Ventures company to allow you to drive the execution of targeted e-mail campaigns to YAANA Ventures company customers.
▪ Implement Google Console, Google Bussiness and Google products.

ประสบการณ์ทำงานอื่นๆ
April 1, 2015 - January 15, 2016
Digital Markeiting & IT Manager, Travel Daily Media Group, Bangkok, Thailand
▪ Ensure understanding of local market needs as well as the Market Digital Roadmap and Strategy of the company in order to support the businesses with guidance, advice and recommendations on all digital initiatives, projects to ensure best in class solutions and activities.
▪ Provide local coordination and support for the assigned Global and Regional initiatives, projects to be implemented and rolled out in the Market.
▪ Ensure compliance of local solutions, systems and data and promote these within the local organization.
▪ Ensure all solution & strategy of IT for Digital and Social Media (multiple platforms i.e. website, YouTube, Mobile Apps, Facebook) including peripherals, system, network and security and web development
▪ Strong experience in managing and providing services to customers on digital and social media solutions, web development and projects.
▪ Ensure Database system & online system for Global & Local customer.
▪ Ensure the corporate website is always up to date and correct.
▪ Ensure website are major browser compatible
▪ Understand and improve user’s journey and usability on website and all cyber media
▪ Ability of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google Analytics and Webmaster Tools
▪ Develop and manage online marketing campaigns
▪ Devise strategies to drive online traffic to the company website
▪ Manage online brand and product campaigns to raise brand awareness
▪ Manage the redesign of all digital marketing
▪ Improve the usability design of all digital marketing
▪ Evaluating customer research, market conditions and competitor data
▪ Review new technologies and keep brand at the forefront of developments in digital marketing
▪ Tracking conversion rates and making improvements to the website and social media
▪ Ensure creative execution aligns with brand theme and marketing campaign
▪ Able to integrate complex campaign initiatives leveraging cross platform technologies
▪ Respond quickly to team needs, potential problems or issues
▪ Keep up with coming trends of related technology and gadgets
January 15, 2014 - March 31, 2015
Web Manager, Anantara Vacation Club (Minor Hotel Group), Bangkok, Thailand
▪ Assist in the production and maintenance of the company’s website.
▪ Ensure all contributions must use consistent branding and colors across all company properties.
▪ Ensure website are major browser compatible.
▪ Manage content on the website across all languages including implement CMS solution.
▪ Manage page layouts and custom graphics, formatting content, quality assurance testing, converting Photoshop and Illustrator files to HTML with the ability to style using CSS3, ensuring that all materials (including e-newsletters, e-blasts,
e-invitation cards, property taglines and digital photos)
▪ Implement the best practice for website management
▪ Manage bug and ensure that they cannot be opened for more than a month
▪ Lead performance reporting and online data management , submit reports and suggest points to improve
▪ Write and maintain programming documentation and database design
▪ Document programming problems and resolutions for future reference
▪ Manage CRM data for Club Owners and Voyager members
▪ Work with other application developers to ensure required internet and web data is available for integration into internal applications.
▪ Manage the interface between SPI and Web Booking
▪ Manage application and database change management including mobile website and mobile application project
▪ Work closely with social media team to create a range of techniques for SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google Analytics and Webmaster Tools
▪ Review new technologies and keep up with coming trends of related technology and gadget
June 1, 2007 - December 31, 2013
E-Marketing Manager, Kasemkij Col.,Ltd, Bangkok, Thailand
▪ Create all website of company and Ensure the corporate website is always up to date and correct.
▪ In charge of Domain & Hosting.
▪ Management Website & E-marketing Team , Electronic Marketing and Booking Hotel System 17 properties.
(Website: www.kasemkij.com, www.capecollection.com, www.capepanwa.com, www.capehouse.com, www.caperacha.com, www.capenidhra.com, www.kantarycollection.com, www.kameocollection.com, www.kasemkijapts.com, www.capespas.com, www.thailandlongstay.com, www.capeyachtcharters.com,www.kantarycatering.com, www.kantaryterrace.com, www.cafekantary.com,www.rpe.co.th and www.blhua.com)
▪ Ensure website are major browser compatible
▪ Understand and improve user’s journey and usability on website and all cyber media
▪ Comply to standard, guidelines, and checklist defined by Marketing Manager
▪ Reported bug cannot be open for more than a month
▪ Measure results and suggest points to improve
▪ Document programming problems and resolutions for future reference
▪ Analyze performance of programs and take action to correct deficiencies
▪ Work closely with marketing team to ensure the correctness and the update of information
▪ Responsible of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google Analytics and Webmaster Tools
▪ Responsible for reporting and analytics, including data analysis, updating dashboards and creating monthly performance reports
▪ In charge of strategic planning of digital marketing (website, E-marketing, Digital advertising, etc.
▪ Coordinate with advertising agency.
▪ Manage team to ensure effectiveness of marketing scheme implementation.
▪ Create Magazine online & Photo Gallery online
▪ Monitor digital trend, Social network and improve User Experience continuously. Build Social Network, FB, Blog. run application and customize on FB
▪ Management reservation online system (back end & font end of online system) Make profit marketing online 100%
Responsible with Inventory System of 17 Hotels.
November 1, 1999 - May 31, 2007
Developer, Power Partner Co., Ltd. Bangkok, Thailand

▪ Develop Power Land & Basic Object Foundation (BOF) by using AutoLisp & Autocad
▪ Program installation, set up, in use and support operating System: Window XP Professional, Window 2000 Professional, WinNT, Win98, Win Server2003
▪ Programming Microsoft Visual Studio (C++), GIS Compiler, AutoLisp, PHP Support User& Client (In Site & Out Site)
▪ Program installation, set up, in use and support Database:Oracle, MS-Access, SQL Language Program installation, set up, in use and support Graphic Design: Auto CAD, Adobe Photoshop Program installation, set up, in use and support Office Tooling: MS-Office
Setting Tooling with internet: MS-FrontPage, Dreamweaver, Html, PHP Network configuration (In Site & Out Site)