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ตำแหน่ง SEO Specialist (Technical & Performance) In-house DEV Team

บริษัท องค์การกระจายเสียงและแพร่ภาพสาธารณะแห่งประเทศไทย

ที่อยู่บริษัท ชั้น 1 อาคาร D. เลขที่ 145 ถนนวิภาวดีรังสิต แขวงตลาดบางเขน เขตหลักสี่ กรุงเทพ 10210.

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Technical SEO & Site Architecture
Developed content strategy and site architecture optimized for AEO, GEO, and SXO to enhance AI-powered search discoverability. Led SEO projects with external partners, managing TOR, MA, and SLA. Conducted technical audits addressing crawlability, indexability, and architecture issues. Optimized robots.txt, XML sitemaps, internal linking, and site structure. Collaborated with internal and outsourced dev teams on technical implementations.

CMS & SEO Governance
Audited cross-departmental CMS platforms for SEO compliance and trained content teams on best practices. Co-developed automated SEO Checker Tool with dev team for pre-publish validation.

Link Management & Risk Control
Audited and resolved broken links, outdated redirects, and HTTPS issues. Monitored and blocked low-quality inbound links from gambling, adult, pharmaceutical, and spam domains.

Structured Data & Metadata
Implemented Schema.org, Open Graph, and Twitter Cards across all content. Validated metadata for accurate search and social previews.

Multimedia & Video SEO
Optimized video metadata, schema markup, and sitemaps following YouTube and Google best practices.

Content SEO Strategy
Conducted keyword research based on intent, competition, and volume. Built Pillar-Cluster content strategies aligned with customer journey stages. Optimized on-page elements and led E-E-A-T-focused content audits. Defined KPIs for rankings, engagement, and conversions. Developed SEO strategies for videos, podcasts, infographics, and interactive media.

OTT Platform Management (VIPA)
Managed SEO and ASO for VIPA, Thailand's free ad-free streaming platform (web and mobile). Developed integrated SEO-ASO strategy with content discovery landing pages across Thai PBS network. Implemented schema markup for VIPA Original, Exclusive, and Selected categories. Coordinated cross-platform strategy ensuring metadata and structured data consistency.

กรกฎาคม 2566 ถึง ธันวาคม 2566

ตำแหน่ง Performance Marketing & SEO Manager

บริษัท SAUNA ITALIA (THAILAND) COMPANY LIMITED

ที่อยู่บริษัท ชั้น 10 ห้อง 1004-1005 อาคาร เอ็มไทย ออลซีซั่นเพลส 87 Witthayu Rd, Lumphini, Pathum Wan, Bangkok 10330

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
SEO Responsibilities

Consult on website structure optimization for SEO performance
Collaborate with content teams to drive SEO through strategic content creation
Recommend website structure, linking, and content changes to improve target keyword rankings
Implement Google Search optimization recommendations
Research and analyze competitor keywords and website performance
Continuously search and optimize keywords including long-tail variations
Develop and execute link-building (Backlink) strategies

Performance Marketing

Test, gather, and analyze data with trend identification to maximize ROI in lead generation campaigns
Track website analytics, user behavior, and PPC (SEM) performance
Manage monthly campaign budgets and analyze variations
Evaluate Admin-Telesales team responses and develop improvements
Present strategies to increase customer acquisition and branch sales
Monitor organizational impact using social listening tools

Strategy & Planning

Plan and allocate budgets across channels (SEO, SEM, Social Ads, Display)
Develop integrated marketing strategies connecting SEO and paid channels
Analyze customer journey and attribution models
Manage campaigns on Facebook, Instagram, LINE, TikTok Ads
Execute Retargeting/Remarketing campaigns
Optimize landing pages for conversion rate (CRO)
Conduct A/B testing on ad creative, copy, and landing pages
Design user flows and analyze forms/checkout to reduce drop-off
Implement personalization strategies

Technical & Tools

Install and manage tracking pixels, tags, and conversion tracking
Oversee Google Tag Manager and marketing automation
Manage structured data and schema markup
Monitor Core Web Vitals and technical SEO

Analytics & Reporting

Create real-time performance dashboards
Analyze ROI, ROAS, CAC, LTV, and key metrics
Prepare comprehensive multi-channel performance reports
Conduct forecasting, predictive analysis, cohort analysis, and user segmentation

กุมภาพันธ์ 2566 ถึง กรกฎาคม 2566

ตำแหน่ง Search Engine Optimisation Manager

บริษัท Apex Medical Center Co.,Ltd.

ที่อยู่บริษัท 28/15 ถนนสุขุมวิท 36 แขวงคลองตัน เขตคลองเตย กรุงเทพมหานคร 10110

เงินเดือน สำหรับสมาชิกเท่านั้น

ลักษณะงานที่ทำ
Responsibilities

Develop SEO strategies (on-page/off-page) focused on user experience and search intent
Manage SEO Content creator team
Conduct keyword research guiding content teams and planning content pillar strategies
Review technical SEO issues and recommend fixes including Core Web Vitals optimization
Optimize website content, landing pages, and on-page elements
Collect data and report on traffic, rankings, conversions, and SEO metrics
Collaborate with social media teams and conduct PPC for integrated campaigns

Strategy & Planning

Perform competitor analysis using advanced SEO tools and competitive intelligence
Develop content strategies aligned with E-E-A-T principles

Technical & Development

Collaborate with Development team (Agency) on site architecture and crawlability
Monitor and optimize Core Web Vitals (LCP, FID, CLS) and page performance
Manage structured data/schema markup for rich results
Oversee mobile-first indexing and responsive design optimization
Implement XML sitemaps and robots.txt files
Ensure proper canonicalization and URL structure

Analytics & Reporting

Analyze conversion funnel and user behavior from organic traffic via GA4
Prepare performance reports and ROI analysis for executives
Utilize GA4, Search Console, and SEO tools for analysis

Content & UX

Ensure content meets E-E-A-T standards
Optimize for featured snippets, People Also Ask, and SERP features
Implement video SEO and visual search strategies

Team Management

Train SEO team in latest techniques and tools
Evaluate performance and provide feedback
Foster continuous learning culture

ประสบการณ์ทำงานอื่นๆ
Thantawan Idustry PLC
FEB 2022 – JAn 2023
Performance Marketing Lead Manager
(E-Commerce-Website&App)

Exceptional E-commerce Revenue Growth
Achieved ฿1M+ monthly revenue within first 4 months with 40% profit margin through optimized multi-channel campaigns

Strategic Budget Management & Planning
Managed comprehensive marketing budgets across channels optimizing ROAS, CAC, and LTV metrics
Delivered scenario planning with forecasting insights and presented strategic recommendations to C-level stakeholders

SEO (Search Engine Optimization) & ASO (App Store Optimization)
Researched user behavior and conducted comprehensive keyword analysis driving SEO-ASO strategies for websites, applications, and marketplace stores
Developed CRO strategies enhancing conversion rates from 1.2% to 4.8% across digital properties
Coordinated with agency partners to implement technical SEO improvements, including Core Web Vitals optimization, structured data/schema markup, crawlability enhancements, and mobile-first indexing.
Planned content pillars, topic clusters, and editorial calendars optimized for featured snippets and SERP features

Multi-Platform Marketplace Management
Managed marketplace accounts across Shopee, Lazada, JD Central, TikTok Shop, and LINE Shop achieving organizational sales targets
Orchestrated major campaign events (Double Day Campaigns, Mid-Month Sales, Payday Sales, Flash Sales) with strategic pricing and promotional calendars
Optimized product listings, SKU management, and live commerce strategies
Analyzed cart abandonment patterns enhancing customer journey experiences by 78%
Maintained excellent seller ratings and store reputation across all platforms

Omnichannel Performance Marketing
Oversaw comprehensive digital marketing including SEM (Google Search, Display, Shopping Ads), Facebook Ads,
cpas ads, TikTok Ads, LINE Rich Message, and KOL partnerships
Improved advertising performance across Facebook Ads, Google Ads, and TikTok Shop generating consistent ฿1M+ monthly revenue
Implemented programmatic advertising, retargeting campaigns, and attribution modeling
Tested emerging channels managing marketing automation and personalization strategies

Data Analytics & Optimization
Created data-driven insights using analytics tools and social listening platforms (Mandala AI)
Built comprehensive dashboards tracking CLV, cohort analysis, and predictive analytics
Implemented MarTech stack including Google Tag Manager, tracking pixels, and CRM integrations

Punpromotion Co., Ltd.
Mar 2019 – jan 2022
SEO - ASO & SEM spacialist (Manager Level)

Explosive Organic Traffic Growth
Grew organic traffic by 1,433% from 150K to 2.3M monthly visitors through comprehensive SEO strategy and technical optimization
Improved Ahrefs ranking from 8M to 1.6M and increased Domain Rating from 20 to 46 demonstrating significant authority growth
Achieved #1-3 rankings for high-volume keywords including "โปรโมชั่น" (promotion), "ลดราคา" (discount), "โปรออนไลน์" (online promotion), "โปร" (deals), and "โปรวันเกิด" (birthday promotion)

Cost & Performance Optimization
Reduced cost per click (CPC) by 58% through advanced campaign optimization and quality score improvements
Reduced cost per install (CPI) by 63.67% through ASO optimization (฿12 → ฿4.36)
Achieved 2.3% peak CTR with 13M+ monthly impressions through strategic keyword targeting

SEO & Technical
Collaborated with livestream, development, editorial, and marketing teams implementing SEO best practices driving organic traffic, engagement, and conversions
Optimized website architecture, content structure, and internal linking improving search rankings for target keywords
Conducted comprehensive keyword research, competitive analysis, and ongoing link-building strategies
Implemented technical SEO including structured data, XML sitemaps, robots.txt, and resolved crawl errors
Ensured content aligned with E-A-T principles and optimized for featured snippets and SERP features

Search Engine Marketing
Managed end-to-end Google Ads campaigns (Search, Display) delivering maximum ROI through data-driven optimization
Executed A/B testing, conversion tracking, and quality score improvements while maintaining strict budget control
Optimized remarketing campaigns, bid strategies, and negative keyword lists
Created compelling ad copy and landing pages aligned with user intent
Leveraged Google Ads Editor, Analytics, Search Console, and Data Studio for comprehensive campaign management

ASO (App Store Optimization) Expertise
Optimized app store presence across App Store and Google Play through strategic keyword implementation and metadata optimization
Monitored and optimized Apple Search Ads (ASA) campaigns for app growth and user acquisition
Achieved top rankings in Shopping category with sustained visibility

PLATFORM MANAGEMENT & BUSINESS DEVELOPMENT
APP GROWTH by Achieved top 3 app store rankings through strategic ASO and coordinated with product/UX/tech teams implementing monetization features including deal alerts.
ATTRIBUTION & ANALYTICS by Integrated AppsFlyer multi-channel attribution tracking web-to-app conversion paths, campaign ROI, and organic vs paid contribution to optimize budget allocation
MERCHANT PARTNERSHIPS with Secured 150+ partnerships by presenting app engagement metrics and conversion data (E-coupon) to stakeholders.

T. witchukorn Co.,Ltd
Feb 2018 – Mar 2019
Project manager & Marketing Online

SEO Excellence for B2B Manufacturing
Achieved #1-5 rankings for industrial electrical keywords including "ตู้ไฟ" (electrical cabinet), "ตู้ไฟฟ้า" (electrical panel), "ตู้ MDB" (MDB cabinet), "ตู้คอนโทรล" (control panel), and "ตู้สวิทช์บอร์ด" (switchboard)
Increased sales by 29% through development and optimization of lead-generating landing pages integrated with LINE for sales team follow-up

Digital Marketing Management
Strategically managed multi-platform advertising campaigns across Facebook, Google, LINE@, Google+, Pinterest, and Twitter optimizing budget allocation and performance metrics
Monitored core keywords and structured company website driving SEM and SEO performance using Google Analytics, Search Console, Tag Manager, and Webmaster Tools
Analyzed customer behavior, competitor strategies, and marketing trends informing data-driven decision-making
Created and managed campaigns using key metrics including traffic, CTR, engagement, and quality score to maximize ROI

Remarketing & Advanced Targeting
Implemented sophisticated remarketing strategies using Facebook Pixel and remarketing tags across multiple formats (remarketing, lookalike audiences, similar audiences, canvas, carousel)
Monitored targeting overlaps and dynamically adjusted advertising plans and budgets based on real-time performance data
Optimized audience segmentation and conversion funnels improving campaign effectiveness by 156%

Content Strategy & Planning
Developed comprehensive content calendars aligned with marketing objectives and seasonal campaigns
Established content pillars and long-term strategy supporting brand narrative and SEO goals
Defined content workflow processes including ideation, creation, approval, and publication scheduling
Managed content repository and digital asset management system for efficient team collaboration
Conducted keyword mapping and SEO content optimization enhancing organic reach
Produced diverse content formats including articles, photography, image retouching, die-cut designs, artwork, video production, and copywriting

Project & Event Management
Led cross-functional teams coordinating sales, creative, development, and marketing departments
Planned and executed marketing events from concept to completion managing vendors, venues, and logistics
Developed event marketing materials and promotional strategies across social media channels

U Services (THAILAND) CO.,LTD
Jun 2017 - Jan 2018
Assistant Manager (Online Marketing)

Strategic Marketing
Collaborated with Sales department to develop comprehensive advertising strategies and delivered online marketing training programs
Designed and implemented data-driven advertising campaigns using Facebook Insights, Facebook Audience, and Google Analytics for precise customer targeting

Social Media & Content Management
Planned and executed multi-platform social media strategies to build brand awareness and drive engagement
Managed community interactions, customer inquiries, and social media crisis response
Developed content calendars and supervised content creation aligned with brand voice
Wrote compelling copywriting for advertisements and social media posts
Implemented content distribution strategies across all digital channels

SEO & SEM
Conducted comprehensive keyword research and website structure optimization for SEO performance
Managed Google Ads campaigns with focus on conversion optimization
Optimized landing pages to improve user experience and conversion rates
Structured website architecture to enhance organic search visibility

Creative Production
Produced visual content including photography, image retouching, die-cut designs, and artwork
Coordinated with creative team to ensure consistent visual branding across all marketing materials

Analytics & Reporting
Built marketing dashboards for real-time performance monitoring
Analyzed ROI, ROAS, and conversion funnels to identify optimization opportunities
Managed promotional budgets and tracked monthly expenditures
Delivered comprehensive monthly and quarterly performance reports to management
Presented strategic insights and recommendations to senior leadership

Technical Implementation
Implemented Google Tag Manager and conversion tracking systems
Executed A/B testing for continuous campaign improvement
Managed email marketing campaigns and marketing automation tools

Budget & Operations Management
Planned and allocated marketing budgets across campaigns
Conducted cost-benefit analysis and negotiated with vendors
Monitored competitor strategies and market trends through competitive benchmarking
Identified market opportunities through comprehensive competitor analysis

King Power International Group
April 2014 - May 2017
Sales Executive

Luxury Beauty & Fragrance Expertise
Successfully sold prestigious international cosmetic brands including Guerlain, Dior, Sisley, Estée Lauder, Lancôme, La Mer, La Prairie, Clinique, Origins, L'Occitane, Vichy, SK-II, Shiseido, Sulwhasoo, The History of Whoo, Laneige, Biotherm, Clarins, and Kérastase
Provided expert product consultations and personalized recommendations based on individual customer needs
Demonstrated product application techniques and benefits, showcasing deep knowledge of ingredients, properties, and latest beauty trends
Attended brand training sessions to maintain comprehensive product expertise across multiple luxury lines

Sales Performance & Customer
Consistently achieved monthly and quarterly sales targets through effective cross-selling and upselling strategies
Built and maintained strong relationships with VIP clients and regular customers, ensuring exceptional post-sales follow-up
Handled customer complaints and resolved issues professionally, maintaining King Power's luxury service standards
Served diverse international clientele, particularly the growing Chinese tourist market during peak periods (Chinese New Year, Golden Week)

Duty-Free Operations & Customer Management
Registered customers for King Power Privilege Card and accurately corrected customer profile errors
Verified travel documents (passports, boarding passes) and processed duty-free procedures according to regulations
Managed pre-orders and item reservations for customers
Coordinated with tax refund department for seamless customer experience
Explained promotional programs, department store discounts, and bank partner benefits clearly to customers

Inventory & Visual Merchandising
Conducted regular stock counts and balance reconciliation
Managed product replenishment orders and monitored expiration dates
Created attractive product displays and maintained visual merchandising standards
Handled damaged goods and product returns efficiently

Financial & Administrative Management
Processed multiple payment methods including cash, credit cards, foreign currencies, WeChat, and Alipay
Performed daily cash register reconciliation and sales closing procedures
Managed refunds, exchanges, and POS system operations
Updated promotional information and maintained accurate customer feedback records

Team Collaboration & Support
Assisted supervisors in creating duty schedules and holiday rosters
Coordinated with team members to deliver exceptional customer service
Mentored new staff members and shared sales techniques
Supported in-store events and brand activities

Loss Prevention & Compliance
Maintained security awareness and prevented inventory shrinkage
Adhered to company grooming standards, dress code, and operational policies
Reported unusual incidents promptly to management

Muang Thong Garment Co.,Ltd
April 2010 - March 2014
Senior Marketing Online

B2B Digital Marketing
Managed multi-platform advertising campaigns across Facebook, Google, and Instagram, analyzing customer behavior through Facebook Insights and Google Analytics
Developed comprehensive B2B marketing strategies targeting OEM clients, including lead generation campaigns and relationship building with merchandisers
Created and managed product catalogs, lookbooks, and seasonal collection showcases for B2B clients
Coordinated participation in trade shows and industry exhibitions to expand market presence
Partnered with Sales, Production, Design, R&D, and Export/Import teams

Content Creation & Product Marketing
Photography, image retouching, die-cut designs, and artwork
Developed compelling product descriptions, specifications, and portfolio presentations
Created diverse marketing content including articles, promotional materials, case studies, and blog posts on denim industry trends

CRM & Email Marketing
Built and managed customer database with strategic segmentation
Executed targeted email marketing campaigns and newsletters for customer acquisition and retention
Developed customer satisfaction surveys and retention programs

Corporate Communications & Brand Management
Created company profiles and presentation materials for corporate communications
Maintained brand consistency across all marketing touchpoints
Managed online reputation and LinkedIn company page for B2B networking

Regulatory Compliance & Government Relations
Liaised with government agencies including Social Security, Ministry of Public Health, and Ministry of Commerce
Prepared comprehensive documentation for products, trademarks, and regulatory compliance
Managed certification documents and labeling requirements for export compliance
Coordinated product safety standards with relevant authorities

Analytics & Strategic Reporting
Monitored marketing trends across all social media platforms
Conducted market research and competitive analysis
Delivered comprehensive performance reports with actionable insights to management
Tracked marketing metrics and conversion funnels for continuous optimization