This is an upper management position reporting directly to VP of Marketing and will have digital campaign manager and several campaign/PR/graphics specialists as subordinates.
Main responsibility is to manage all digital PR and advertising teams to achieve targeted ROI on marketing budget while coinciding with the core brand identity strategy.
- Plan, develop and implement company’s digital media strategies (SEO, SEM, display, video, social, KOL, etc.) to achieve entire media budget’s cost
Job brief:
Be a part of management team working to scale up Thailand's leading fintech platform through proprietary tech innovation and business strategies.
Responsibilities:
Be a part of team (Executive Committee) in initiating, executing, monitoring and adjusting relevant plans to improve traffic, sales, operations and profitability.
Formulate analysis using business data to support plans/decisions.
Implement and lead agreed initiatives to achieve desired results.
Particip
- Develop and execute successful SEO strategies
- Manage team of SEO Specialists
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends